---
title: Google Analytics 4
slug: FWLc-google-analytics-4
docTags: 
createdAt: 2024-07-09T00:32:55.749Z
---

# Overview

Google Analytics offers an excellent version of attribution, but it doesn’t let you combine attribution with other insights that non-tracked data can deliver. For example, e-commerce merchants might want to compare attribution channels for specific products or for certain user segments.

# Variations Between Chord Data Models and the Google Analytics 4 Platform

## Timezones

Chord provides various timezones for timestamp fields so you can customize them to your timezone. Chord's default timezone is UTC and provides the following additional timezone options: Pacific, Mountain, Central, and Eastern. 

In Google Analytics 4 (GA4), the timezone can be configured in settings, so you can check the timezone of your account to then use the same timezone within Chord. 

## Bounce Rate Calculations

Chord's definition of a bounce is **any single-page session**. On the GA4 platform, a bounce is defined as **any session that was not engaged***,* which means that the bounce rate is now also susceptible to what is also configured as a [key event](https://support.google.com/analytics/answer/9355848?sjid=11469173535203784940-NA) in GA4. 

**For example:** If there are single-page sessions with a particular event (such as `order_completed`) and if the same event was also configured as a "key event" via GA4, it will not be counted as a bounce in GA4.