---
title: Users
slug: Nm4h-users
createdAt: 2024-07-11T00:43:43.786Z
---

### New vs. Repeat Users

In purchasing, we have the concept of new vs. returning users or customers:

**New Users: **Whether or not the user is a new user, as defined by if the user has completed a first order.

**Repeat Users: **Whether or not the user is a returning user, as defined by the user has purchased again following a first order.

If analyzing new unique users and repeat unique users in a given period, they can be counted more than once since a user can be both new and repeat in the period when there's more than one purchase. As a result, the count of new users plus the count of repeat users may be greater than the count of total unique users. For example, this user is shown as a new and repeat user in this period and only counted once as a unique customer:

| User OMS User ID | Unique New Customer Count | Unique Repeat Customer Count | Unique Customer Count |
| ---------------- | ------------------------- | ---------------------------- | --------------------- |
| 12345678         | 1                         | 1                            | 1                     |

If we add the purchase dates, we'll see that this user purchased twice over the period analyzed, which is why this user shows as both new and repeat in this period:

| User OMS User ID | Order Completed Date | Unique New Customer Count | Unique Repeat Customer Count | Unique Customer Count |
| ---------------- | -------------------- | ------------------------- | ---------------------------- | --------------------- |
| 12345678         | 1/1/2024             | 1                         | 0                            | 1                     |
| 12345678         | 2/5/2024             | 0                         | 1                            | 1                     |



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