--- title: Subscriptions slug: TH7N-subscriptions docTags: createdAt: 2026-03-27T18:04:26.305Z --- ## Introduction Chord's Subscription Analytics module provides a suite of **7 Explores** designed for self-service subscription analysis. These Explores: - Work across Recharge and your OMS - Provide a unified view of subscription performance - Support analysis across: - Customer-level - Subscription-level - Product-level - Lifecycle events ## How to access 1. Log into the Chord Commerce Data Platform 2. Navigate to **Analytics** 3. Click **Explores** 4. Select a **Subscription Explore** ## Quick reference — Which Explore should I use? Use this as your starting point when you’re not sure where to go. Each Explore is designed to answer a specific type of business question. | If your question is about… | What you’re trying to understand | Use this Explore | | ------------------------------- | --------------------------------------------------- | -------------------------------------- | | **Overall subscription health** | Are we growing or shrinking? What’s our churn rate? | **Subscription Metrics Daily** | | **Customer value (LTV)** | Who are our most valuable subscribers? | **Subscriber Journey** | | **Retention over time** | How long do customers stay? How do cohorts behave? | **Subscriber Journey Monthly** | | **Behavior leading to churn** | What happens before users cancel? | **Subscription Events Enriched** | | **Business impact of changes** | How much revenue are we losing from cancellations? | **Subscription Movements Daily** | | **Product performance** | Which products drive growth or churn? | **Subscription Product Metrics Daily** | | **Bundle performance** | Which product combinations perform best? | **Subscription Bundle Metrics Daily** | **You can use this handy guide to start your analysis: ** - Start with **Metrics Daily** → *“What is happening?”* - Move to **Journey / Monthly** → *“Who is driving this and how does it evolve?”* - Use **Events** → *“Why is this happening?”* - Use **Movements / Product / Bundle** → *“Where is the impact coming from?”* ## Key Dimensions & Metrics [Subscription Metrics Daily Explore](docId\:vrK7FlahNOV_r92ULUJH0) [Subscriber Journey Explore](docId\:pHLEFk8F-KCnLkaNepm97) [Subscriber Journey Monthly Explore](docId\:K3t064ARjs6tAEi21ua46) [Subscription Events Enriched Explore](docId\:PGqIyYRgagkRu-tuwX6jj) [Subscription Movements Daily Explore](docId\:JjEYNdJwHcf6ua-4ketck) [Subscription Product Metrics Daily Explore](docId:6lDcTaqrCd0OXvQrVvGOz) [Subscription Bundle Metrics Daily Explore](docId\:FpvuvhiI9L9Wp4ybhC2Hc) # Glossary | Term | What it Means | How to Interpret / Use | Where You’ll See It in Looker | | ------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Active Subscription** | A subscription that is currently ongoing. Includes both fully active and paused subscriptions. | Use this to understand the **current size of your subscriber base**. Note that paused users are still counted. | Subscription Metrics Daily (Active Count), Subscriber Journey (Is Active Subscriber), Subscriber Journey Monthly (Is Active Subscriber EOM), Product & Bundle Explores (Active Subscription Count) | | **Churn / Churned** | A subscription that has been cancelled. Does not include pauses. | Represents **true customer loss**. Track this to understand retention issues. | Subscription Metrics Daily (Churned Count, Churn Rate), Subscriber Journey (Is Churned, Churn Count), Monthly (Is Churned EOM, Cancellations This Month), Events Enriched (Event Type = canceled), Movements (status\_cancelled) | | **Winback** | A subscriber who cancelled all subscriptions and later returned by subscribing again. | Indicates **successful re-engagement** after churn. | Subscriber Journey (Is Winback), Subscriber Journey Monthly (Has Reactivated By EOM) | | **Reactivation** | A previously cancelled subscription that becomes active again (subscription-level). | Measures **recovery of churned subscriptions**. | Subscription Metrics Daily (Reactivated Count), Movements (status\_reactivated), Events Enriched (Event Type = reactivated) | | **Net New** | Net change in subscriptions: New + Reactivated − Cancelled. | Indicates **overall growth vs decline**. | Subscription Metrics Daily (Net New Count) | | **LTV (Lifetime Value)** | Total revenue generated by a subscriber across all subscription orders. | Use to understand **customer value over time** and compare cohorts or segments. | Subscriber Journey (LTV Gross / Net Revenue), Subscriber Journey Monthly (LTV Gross Revenue EOM) | | **EOM (End of Month)** | Metrics calculated as of the last day of a month. | Used for **consistent month-over-month comparisons** (retention, LTV growth). | Subscriber Journey Monthly (all EOM fields) | | **Subscriber Category** | Mutually-exclusive current-state classification of a customer: active / partially\_paused / fully\_paused / canceled / never\_subscribed. | Use to segment customers by **current lifecycle state**. A reactivated customer returns to *active*. | Subscriber Journey, Subscriber Journey Monthly (current value) | | **Partially Paused** | Customer has at least one active AND at least one paused subscription simultaneously. | Identifies **at-risk users** scaling down but not fully churned. | Subscription Metrics Daily (Partially Paused Subscribers Count), Subscriber Journey (Subscriber Category) | | **Fully Paused** | Customer's only non-canceled subscriptions are paused. | A **softer churn signal** — these users may still reactivate. | Subscription Metrics Daily (Fully Paused Subscribers Count), Subscriber Journey (Subscriber Category) | | **Never Subscribed** | Customer exists in the system but has never had a subscription. | Useful for sizing **first-subscription / cross-sell opportunity**. | Subscriber Journey only | | **Prepaid Subscriber** | Customer has at least one prepaid (non-gift) subscription. | Identifies **upfront billing behavior**. ChordOMS only. | Subscription Metrics Daily (Prepaid Subscribers Count), Subscriber Journey (Is Prepaid Subscriber) | | **Gift Purchaser** | Customer has purchased one or more gift subscriptions for someone else. | Useful for **marketing segmentation and gifting behavior**. ChordOMS only. | Subscription Metrics Daily (Gift Purchasers Count — cumulative), Subscriber Journey (Is Gift Purchaser) | | **Gifted Subscriber** | Customer is receiving a gift subscription (someone else purchased it). | Useful for **conversion strategies** (turning recipients into paying users). ChordOMS only. | Subscription Metrics Daily (Gifted Subscribers Count), Subscriber Journey (Is Gifted Subscriber) | | **Solo Subscription** | A subscription that contains only one product. | Helps identify products that perform well **individually**. | Subscription Product Metrics Daily (Solo Subscription Count) | | **Bundle** | A subscription that contains two or more products. | Useful for analyzing **cross-sell and product combinations**. | Product Metrics (Bundle Subscription Count), Bundle Metrics Daily | | **Movement** | Any change in a subscription’s state (created, cancelled, paused, resumed, reactivated, quantity/price change). | Use to understand **operational changes and trends** in subscriptions. | Subscription Movements Daily (Movement Type), Events Enriched (Event Type) | | **Provider** | The system managing subscriptions (Recharge, ChordOMS, CustomOMS). | Important context — **data availability varies by provider**, impacting analysis. | All Explores |