---
title: Conversions
slug: X04m-conversions
docTags: 
createdAt: 2024-09-20T19:29:14.024Z
---

### x\_fct\_trans\_activities

| Name                                                  | Description                                                                                                                                                                                                                                                                                                                          |
| ----------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Activity Event Text                                   | The name of the event.                                                                                                                                                                                                                                                                                                               |
| Activity Event Text Id                                | The slug of the event name, mapping to the page or track event table.                                                                                                                                                                                                                                                                |
| Activity Id                                           | The unique identifier of an activities (i.e. Track or Page event).                                                                                                                                                                                                                                                                   |
| Activity Page Path                                    | The page path part of the URL. A page path is the part of URL that comes after the hostname (domain) and before the query parameters, URL fragment, or port. (e.g. `/pages/contact-us/` for `https://chord.co/pages/contact-us/?ref=internal-banner`.)                                                                               |
| Activity Page Query                                   | The query string portion of the URL of the page.                                                                                                                                                                                                                                                                                     |
| Activity Page Title                                   | The title/name of the page.                                                                                                                                                                                                                                                                                                          |
| Activity Page Url                                     | The URL of the page.                                                                                                                                                                                                                                                                                                                 |
| Activity Session Activity Count                       | Total count of activities, pave views and tracked events within the session.                                                                                                                                                                                                                                                         |
| Activity Session Attribution Channel                  | The attribution channel for the first page event of the session. Sessions with an attribution of 'Unknown' indicates that there is no attributable data for that session.                                                                                                                                                            |
| Activity Session Attribution Channel Paid Or Organic  | Indicates if the session's first page attribution is paid or organic. Attribution is considered Organic if the attribution channel is 'Direct', 'Other', 'Organic Search', 'Organic Social', 'Email', or 'SMS'.                                                                                                                      |
| Activity Session Attribution First Page Url Has Gclid | Indicates if the first page event of the session has a Google Click ID.                                                                                                                                                                                                                                                              |
| Activity Session Attribution First Page Url Has Utm   | Indicates if the first page event of the session has any utm information.                                                                                                                                                                                                                                                            |
| Activity Session Attribution Has Referrer             | Indicates if the first page event of the session has a referrer host.                                                                                                                                                                                                                                                                |
| Activity Session Attribution Medium                   | The campaign medium represented by the UTM tags for the first page event of the session.                                                                                                                                                                                                                                             |
| Activity Session Attribution Source                   | The campaign source represented by the UTM tags for the first page event of the session.                                                                                                                                                                                                                                             |
| Activity Session Attribution Sub Channel              | Sub-Channel is a granular level of attribution.                                                                                                                                                                                                                                                                                      |
| Activity Session Completed Oms Order Ids              | Array of OMS Order IDs associated to the session\_id, as collected by order completed or checkout completed front-end events.                                                                                                                                                                                                        |
| Activity Session Completed Order Ids                  | Array of order IDs associated to the session\_id, as collected by order completed or checkout completed front-end events.                                                                                                                                                                                                            |
| Activity Session Completed Order Numbers              | Array of order numbers associated to the session\_id, as collected by order completed or checkout completed front-end events.                                                                                                                                                                                                        |
| Activity Session Days Since Last Session End          | The days between the last session's end and the start of this session.                                                                                                                                                                                                                                                               |
| Activity Session Device                               | The device on which the event was sent from.                                                                                                                                                                                                                                                                                         |
| Activity Session Device Category                      | The device category of the device on which the event was sent from. There are multiple supported values for this column such as 'iPhone',                                                                                                                                                                                            |
| Activity Session Duration In Seconds                  | Total seconds between start and end activities within the session.                                                                                                                                                                                                                                                                   |
| Activity Session Duration In Seconds Tiers            | Total seconds between start and end activities within the session, aggregated into tiers: 0-9s, 10-29s, 30-59s, and 60s or more.                                                                                                                                                                                                     |
| Activity Session Has Order Completion                 | Flag for sessions with an order completed or checkout completed front-end events                                                                                                                                                                                                                                                     |
| Activity Session Id                                   | Unique ID for the session.                                                                                                                                                                                                                                                                                                           |
| Activity Session Number                               | Session number per anonymous id.                                                                                                                                                                                                                                                                                                     |
| Activity Session Unique Completed Order Count         | Count of unique order ids associated to the session\_id, as collected by order completed or checkout completed front-end events.                                                                                                                                                                                                     |
| Activity Session Unique Completed Order Number Count  | Count of unique order numbers associated to the session\_id, as collected by order completed or checkout completed front-end events.                                                                                                                                                                                                 |
| Activity Utm Campaign                                 | The campaign name represented by the UTM tags.                                                                                                                                                                                                                                                                                       |
| Activity Utm Content                                  | The campaign content represented by the UTM tags.                                                                                                                                                                                                                                                                                    |
| Activity Utm Medium                                   | The campaign medium represented by the UTM tags.                                                                                                                                                                                                                                                                                     |
| Activity Utm Source                                   | The campaign source represented by the UTM tags.                                                                                                                                                                                                                                                                                     |
| Activity Utm Term                                     | The campaign term represented by the UTM tags.                                                                                                                                                                                                                                                                                       |
| Activity Website Locale                               | Locale of website. This will either be collected from the url or from the drop-down link on the store                                                                                                                                                                                                                                |
| Anonymous Completed Oms Order Ids                     | Array of OMS Order IDs associated to the anonymous\_id, as collected by order completed or checkout completed front-end events, over time.                                                                                                                                                                                           |
| Anonymous Completed Order Ids                         | Array of order IDs associated to the anonymous\_id, as collected by order completed or checkout completed front-end events, over time.                                                                                                                                                                                               |
| Anonymous Completed Order Numbers                     | Array of order numbers associated to the anonymous\_id, as collected by order completed or checkout completed front-end events, over time.                                                                                                                                                                                           |
| Anonymous Current Blended User Id                     | Unique id derived from the user\_id and the anonymous\_id. Whenever a customer has a user\_id, the user\_anonymous\_id will be constant for                                                                                                                                                                                          |
| Anonymous Current User Id                             | The current user\_id associated with the anonymous\_id. This unique user\_id is created by Segment's Identify call. A user\_id can be associated to many anonymous\_ids.                                                                                                                                                             |
| Anonymous Id                                          | Unique id created by Chord for each anonymous visitor per store.                                                                                                                                                                                                                                                                     |
| Anonymous Segment Anonymous Id                        | Id created by Segment for each anonymous visitor. This id gets created as soon as a customer's browser loads the analytics javascript widget. The anonymous\_id remains unchanged through the entire browsing session from a single device. Depending on configuration, two stores connected stores may have the same anonymous\_id. |
| Anonymous Unique User Ids                             | Array of user IDs mapped to an anonymous ID.                                                                                                                                                                                                                                                                                         |
| Date Day Num Of Year                                  | The number representing the day of the year.                                                                                                                                                                                                                                                                                         |
| Date Id                                               | Unique key that uniquify a date.                                                                                                                                                                                                                                                                                                     |
| Date Month Num Of Year                                | The month number of the year.                                                                                                                                                                                                                                                                                                        |
| Last Seen Page Browser Locale                         | Locale of browser.                                                                                                                                                                                                                                                                                                                   |
| Last Seen Page Device                                 | The device on which the event was sent from.                                                                                                                                                                                                                                                                                         |
| Last Seen Page Device Category                        | The device category of the device on which the event was sent from. There are multiple supported values for this column such as 'iPhone',                                                                                                                                                                                            |
| Last Seen Page Event Table Name                       | The properly formatted name of the table of the event.                                                                                                                                                                                                                                                                               |
| Last Seen Page Event Text                             | The name of the event.                                                                                                                                                                                                                                                                                                               |
| Last Seen Page Event Text Id                          | The slug of the event name, mapping to the page or track event table.                                                                                                                                                                                                                                                                |
| Last Seen Page Gclid                                  | The Google Click ID. Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.                                                                                                            |
| Last Seen Page Id                                     | Unique key generated by Segment for each tracking or page event.                                                                                                                                                                                                                                                                     |
| Last Seen Page Oms Id                                 | Unique key generated by our models that uniquifies an OMS.                                                                                                                                                                                                                                                                           |
| Last Seen Page Host                                   | The host of the event's URL. For example `https://www.store-staging.assembly.dev/myPage` would become `store-staging.assembly.dev`. This facilitates grouping events by host.                                                                                                                                                        |
| Last Seen Page Path                                   | The page path part of the URL. A page path is the part of URL that comes after the hostname (domain) and before the query parameters, URL fragment, or port. (e.g. `/pages/contact-us/` for `https://chord.co/pages/contact-us/?ref=internal-banner`.)                                                                               |
| Last Seen Page Query                                  | The query string portion of the URL of the page.                                                                                                                                                                                                                                                                                     |
| Last Seen Page Referrer                               | The referrer of the page. The referrer is the webpage that sends visitors to the site using a link. In                                                                                                                                                                                                                               |
| Last Seen Page Title                                  | The title/name of the page.                                                                                                                                                                                                                                                                                                          |
| Last Seen Page Url                                    | The URL of the page.                                                                                                                                                                                                                                                                                                                 |
| Last Seen Page Referrer Host                          | The host of the referrer. For example `https://www.store-staging.assembly.dev/myPage` would become `store-staging.assembly.dev`. This facilitates grouping events by host.                                                                                                                                                           |
| Last Seen Page Segment User Id                        | The unique ID of the user.                                                                                                                                                                                                                                                                                                           |
| Last Seen Page Store Id                               | Unique key generated by our models that uniquifies a store.                                                                                                                                                                                                                                                                          |
| Last Seen Page Tenant Id                              | Unique key generated by Chord that uniquifies a tenant.                                                                                                                                                                                                                                                                              |
| Last Seen Page User Agent                             | The User agent of the device making the request. A User agent request header is a characteristic string that lets servers and                                                                                                                                                                                                        |
| Last Seen Page User Id                                | Unique key generated by Chord to identify the user.                                                                                                                                                                                                                                                                                  |
| Last Seen Page Utm Campaign                           | The campaign name represented by the UTM tags.                                                                                                                                                                                                                                                                                       |
| Last Seen Page Utm Content                            | The campaign content represented by the UTM tags.                                                                                                                                                                                                                                                                                    |
| Last Seen Page Utm Medium                             | The campaign medium represented by the UTM tags.                                                                                                                                                                                                                                                                                     |
| Last Seen Page Utm Source                             | The campaign source represented by the UTM tags.                                                                                                                                                                                                                                                                                     |
| Last Seen Page Utm Term                               | The campaign term represented by the UTM tags.                                                                                                                                                                                                                                                                                       |
| Last Seen Page Website Locale                         | Locale of website. This will either be collected from the url or from the drop-down link on the store                                                                                                                                                                                                                                |
| Session Landing Page Browser Locale                   | Locale of browser.                                                                                                                                                                                                                                                                                                                   |
| Session Landing Page Device                           | The device on which the event was sent from.                                                                                                                                                                                                                                                                                         |
| Session Landing Page Device Category                  | The device category of the device on which the event was sent from. There are multiple supported values for this column such as 'iPhone',                                                                                                                                                                                            |
| Session Landing Page Event Table Name                 | The properly formatted name of the table of the event.                                                                                                                                                                                                                                                                               |
| Session Landing Page Event Text                       | The name of the event.                                                                                                                                                                                                                                                                                                               |
| Session Landing Page Event Text Id                    | The slug of the event name, mapping to the page or track event table.                                                                                                                                                                                                                                                                |
| Session Landing Page Gclid                            | The Google Click ID. Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.                                                                                                            |
| Session Landing Page Id                               | Unique key generated by Segment for each tracking or page event.                                                                                                                                                                                                                                                                     |
| Session Landing Page Oms Id                           | Unique key generated by our models that uniquifies an OMS.                                                                                                                                                                                                                                                                           |
| Session Landing Page Host                             | The host of the event's URL. For example `https://www.store-staging.assembly.dev/myPage` would become `store-staging.assembly.dev`. This facilitates grouping events by host.                                                                                                                                                        |
| Session Landing Page Path                             | The page path part of the URL. A page path is the part of URL that comes after the hostname (domain) and before the query parameters, URL fragment, or port. (e.g. `/pages/contact-us/` for `https://chord.co/pages/contact-us/?ref=internal-banner`.)                                                                               |
| Session Landing Page Query                            | The query string portion of the URL of the page.                                                                                                                                                                                                                                                                                     |
| Session Landing Page Referrer                         | The referrer of the page. The referrer is the webpage that sends visitors to the site using a link. In                                                                                                                                                                                                                               |
| Session Landing Page Title                            | The title/name of the page.                                                                                                                                                                                                                                                                                                          |
| Session Landing Page Url                              | The URL of the page.                                                                                                                                                                                                                                                                                                                 |
| Session Landing Page Referrer Host                    | The host of the referrer. For example `https://www.store-staging.assembly.dev/myPage` would become `store-staging.assembly.dev`. This facilitates grouping events by host.                                                                                                                                                           |
| Session Landing Page Segment User Id                  | The unique ID of the user.                                                                                                                                                                                                                                                                                                           |
| Session Landing Page Store Id                         | Unique key generated by our models that uniquifies a store.                                                                                                                                                                                                                                                                          |
| Session Landing Page Tenant Id                        | Unique key generated by Chord that uniquifies a tenant.                                                                                                                                                                                                                                                                              |
| Session Landing Page User Agent                       | The User agent of the device making the request. A User agent request header is a characteristic string that lets servers and                                                                                                                                                                                                        |
| Session Landing Page User Id                          | Unique key generated by Chord to identify the user.                                                                                                                                                                                                                                                                                  |
| Session Landing Page Utm Campaign                     | The campaign name represented by the UTM tags.                                                                                                                                                                                                                                                                                       |
| Session Landing Page Utm Content                      | The campaign content represented by the UTM tags.                                                                                                                                                                                                                                                                                    |
| Session Landing Page Utm Medium                       | The campaign medium represented by the UTM tags.                                                                                                                                                                                                                                                                                     |
| Session Landing Page Utm Source                       | The campaign source represented by the UTM tags.                                                                                                                                                                                                                                                                                     |
| Session Landing Page Utm Term                         | The campaign term represented by the UTM tags.                                                                                                                                                                                                                                                                                       |
| Session Landing Page Website Locale                   | Locale of website. This will either be collected from the url or from the drop-down link on the store                                                                                                                                                                                                                                |
| Store Id                                              | Unique key generated by our models that uniquifies a store.                                                                                                                                                                                                                                                                          |
| Store Name                                            | The name of the store.                                                                                                                                                                                                                                                                                                               |
| Store Oms Admin Url                                   | The Admin URL of that OMS.                                                                                                                                                                                                                                                                                                           |
| Store Oms Id                                          | Unique key generated by Chord that uniquifies an OMS.                                                                                                                                                                                                                                                                                |
| Store Oms Store Id                                    | Unique key generated by our models that uniquifies a store.                                                                                                                                                                                                                                                                          |
| Store Oms Type                                        | The type of the OMS.                                                                                                                                                                                                                                                                                                                 |
| Store Id                                              | Unique key generated by our models that uniquifies a store.                                                                                                                                                                                                                                                                          |
| Store Tenant Id                                       | Unique key generated by Chord that uniquifies a tenant.                                                                                                                                                                                                                                                                              |
| Store Url                                             | The Storefront URL of of the store.                                                                                                                                                                                                                                                                                                  |
| User Address 1                                        | The first line of the street address.                                                                                                                                                                                                                                                                                                |
| User Address 2                                        | The optional second line of the address.                                                                                                                                                                                                                                                                                             |
| User Address City                                     | The city of the address.                                                                                                                                                                                                                                                                                                             |
| User Address Country                                  | The country of the address.                                                                                                                                                                                                                                                                                                          |
| User Address Name                                     | The full name of the customer, based on firstName and lastName.                                                                                                                                                                                                                                                                      |
| User Address State                                    | The region of the address, such as the province, state, or district.                                                                                                                                                                                                                                                                 |
| User Address Zip                                      | The postal code of the address.                                                                                                                                                                                                                                                                                                      |
| User Completed Oms Order Ids                          | Array of OMS Order IDs associated to the user\_id, as collected by order completed or checkout completed front-end events, over time.                                                                                                                                                                                                |
| User Completed Order Ids                              | Array of order IDs associated to the user\_id, as collected by order completed or checkout completed front-end events, over time.                                                                                                                                                                                                    |
| User Completed Order Numbers                          | Array of order numbers associated to the user\_id, as collected by order completed or checkout completed front-end events, over time.                                                                                                                                                                                                |
| User Email                                            | The email associated with the user.                                                                                                                                                                                                                                                                                                  |
| User Id                                               | Unique ID per user. It is equal to either 1) a identified\_user\_id as identified by Segment in the Identify call, or 2) an anonynous\_id.                                                                                                                                                                                           |
| User Identified User Id                               | Unique ID per identified user. (See Segment's documentation on user\_id)\[ `https://segment.com/docs/connections/spec/identify/#user-id` ].                                                                                                                                                                                          |
| User Ip                                               | IP address associated with the user.                                                                                                                                                                                                                                                                                                 |
| User Last Anonymous Id                                | Last seen anonymous\_id per user. An anonymous\_id is a unique ID per anonymous visitor. (See Segment's documentation on anonymous\_id)\[ `https://segment.com/docs/connections/spec/identify/#anonymous-id` ].                                                                                                                      |
| User Last Segment Anonymous Id                        | This column is not documented.                                                                                                                                                                                                                                                                                                       |
| User Segment User Id                                  | The unique ID of the user.                                                                                                                                                                                                                                                                                                           |
| User Unique Anonymous Ids                             | Array of all seen anonymous\_ids per user. An anonymous\_id is a unique ID per anonymous visitor. (See Segment's documentation on anonymous\_id)\[ `https://segment.com/docs/connections/spec/identify/#anonymous-id` ].                                                                                                             |
| User Unique Completed Order Count                     | Count of unique order ids associated to the user\_id, as collected by order completed or checkout completed front-end events, over time.                                                                                                                                                                                             |
| Activity Session End Ts (Universal)                   | Last activity timestamp for a session - Universal Time Zone.                                                                                                                                                                                                                                                                         |
| Activity Session Last Session End Ts (Universal)      | The timestamp of the previous session's end per blended user id, if this is not the user's first session - Universal Time Zone.                                                                                                                                                                                                      |
| Activity Session Last Session Start Ts (Universal)    | The timestamp of the previous session's start per blended user id, if this is not the user's first session - Universal Time Zone.                                                                                                                                                                                                    |
| Activity Session Start Ts (Central)                   | First activity timestamp for a session - Cental Time Zone.                                                                                                                                                                                                                                                                           |
| Activity Session Start Ts (Eastern)                   | First activity timestamp for a session - Eastern Time Zone.                                                                                                                                                                                                                                                                          |
| Activity Session Start Ts (Mountain)                  | First activity timestamp for a session - Mountain Time Zone.                                                                                                                                                                                                                                                                         |
| Activity Session Start Ts (Pacific)                   | First activity timestamp for a session - Pacific Time Zone.                                                                                                                                                                                                                                                                          |
| Activity Session Start Ts (Universal)                 | First activity timestamp for a session - Universal Time Zone.                                                                                                                                                                                                                                                                        |
| Activity Ts (Central)                                 | The timestamp calculated by Segment correcting clock skew - Cental Time Zone.                                                                                                                                                                                                                                                        |
| Activity Ts (Eastern)                                 | The timestamp calculated by Segment correcting clock skew - Eastern Time Zone.                                                                                                                                                                                                                                                       |
| Activity Ts (Mountain)                                | The timestamp calculated by Segment correcting clock skew - Mountain Time Zone.                                                                                                                                                                                                                                                      |
| Activity Ts (Pacific)                                 | The timestamp calculated by Segment correcting clock skew - Pacific Time Zone.                                                                                                                                                                                                                                                       |
| Activity Ts (Universal)                               | The timestamp calculated by Segment correcting clock skew - Universal Time Zone.                                                                                                                                                                                                                                                     |
| Last Seen Page Ts (Universal)                         | The timestamp calculated by Segment correcting clock skew - Universal Time Zone.                                                                                                                                                                                                                                                     |
| Session Landing Page Ts (Universal)                   | The timestamp calculated by Segment correcting clock skew - Universal Time Zone.                                                                                                                                                                                                                                                     |
| User Created At (Universal)                           | The timestamp when the user was created - Universal Time Zone.                                                                                                                                                                                                                                                                       |
| User First Seen At (Universal)                        | The first time the user was seen on the site, identified as either anonymous ID or user ID - Universal Time Zone.                                                                                                                                                                                                                    |

### x\_fct\_current\_sales\_\_daily

| Name                          | Description                                                                                                                                                             |
| ----------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Day Num Of Year          | The number representing the day of the year.                                                                                                                            |
| Date Id                       | Unique key that uniquify a date.                                                                                                                                        |
| Date Month Num Of Year        | The month number of the year.                                                                                                                                           |
| Store Id                      | Unique key generated by our models that uniquifies a store.                                                                                                             |
| Store Name                    | The name of the store.                                                                                                                                                  |
| Store Oms Admin Url           | The Admin URL of that OMS.                                                                                                                                              |
| Store Oms Id                  | Unique key generated by Chord that uniquifies an OMS.                                                                                                                   |
| Store Oms Store Id            | Unique key generated by our models that uniquifies a store.                                                                                                             |
| Store Oms Type                | The type of the OMS.                                                                                                                                                    |
| Store Id                      | Unique key generated by our models that uniquifies a store.                                                                                                             |
| Store Tenant Id               | Unique key generated by Chord that uniquifies a tenant.                                                                                                                 |
| Store Url                     | The Storefront URL of of the store.                                                                                                                                     |
| Ts (Universal)                | Timestamps representing when the order was completed - Universal Time Zone.                                                                                             |
| Average Completed Order Count | Total count of orders completed per day, according to the orders' latest state. Orders are considered complete if they have been fulfilled.                             |
| Average Created Order Count   | Total count of orders created per day.                                                                                                                                  |
| Average Gross Revenue         | Total gross revenue of orders completed per day. Gross revenue calculated as \`item\_total\` + \`fulfillment\_total\`                                                   |
| Average Gross Sales           |                                                                                                                                                                         |
| Average Net Revenue           | Total gross revenue of orders completed per day. Net revenue of the order calculated as \`item\_total\` + \`fulfillment\_total\` - \`promo\_total\` - \`refund\_total\` |
| Average Placed Gross Revenue  | Total gross revenue of orders placed per day. Gross revenue calculated as \`item\_total\` + \`fulfillment\_total\`                                                      |
| Average Placed Net Revenue    | Total gross revenue of orders placed per day. Net revenue of the order calculated as \`item\_total\` + \`fulfillment\_total\` - \`promo\_total\` - \`refund\_total\`    |
| Completed Order Count         | Total count of orders completed per day, according to the orders' latest state. Orders are considered complete if they have been fulfilled.                             |
| Created Order Count           | Total count of orders created per day.                                                                                                                                  |
| Gross Revenue                 | Total gross revenue of orders completed per day. Gross revenue calculated as \`item\_total\` + \`fulfillment\_total\`                                                   |
| Gross Sales                   |                                                                                                                                                                         |
| Net Revenue                   | Total gross revenue of orders completed per day. Net revenue of the order calculated as \`item\_total\` + \`fulfillment\_total\` - \`promo\_total\` - \`refund\_total\` |
| Placed Gross Revenue          | Total gross revenue of orders placed per day. Gross revenue calculated as \`item\_total\` + \`fulfillment\_total\`                                                      |
| Placed Net Revenue            | Total gross revenue of orders placed per day. Net revenue of the order calculated as \`item\_total\` + \`fulfillment\_total\` - \`promo\_total\` - \`refund\_total\`    |

