> For the complete documentation index, see [llms.txt](https://docs.chord.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.chord.co/activate/audiences/pre-built-audiences.md).

# Pre-built audiences

## Overview

Want to learn more about the different pre-built audience segments Chord has to offer? Check out the information below!

## Pre-built audience segments

The following audience segments are ready for activation:

| **Audience Segment**    | **Description**                                                                                                    | **Audience Category** |
| ----------------------- | ------------------------------------------------------------------------------------------------------------------ | --------------------- |
| Brand Champions         | Customers who purchase frequently, have purchased recently, and have purchases with average or better order value. | Repeat Customers      |
| Product Loyalists       | Customers loyal to a single product.                                                                               | Repeat Customers      |
| New Customers (90 days) | Customers who completed their first purchase in the last 90 days.                                                  | First Time Customers  |
| New Customers (30 days) | Customers who completed their first purchase in the last 30 days.                                                  | First Time Customers  |
| Customers-to-Be         | Customers who have added an item to cart at least once but not checked out.                                        | Prospective Buyers    |
| Coupon Entrants         | Customers who applied a promo to their first order and have used a promo in at least one additional order.         | Customers             |

### Predictive audiences

The following predictive audiences are also available:

| **Predictive Audience Segment** | **Description**                                                                                                                                               | **Audience Category** |
| ------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- |
| At-Risk Customers               | Customers who are at the highest risk of not purchasing again.                                                                                                | Repeat Customers      |
| Almost-Purchasers               | Shoppers with browsing behaviors indicating they are likely to complete a purchase soon and might purchase sooner with some incentive or confidence-building. | Prospective Buyers    |
| Motivated Customers             | Customers who don’t need a promotion, discount, or additional incentive to make another purchase.                                                             | Motivated Customers   |


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