> For the complete documentation index, see [llms.txt](https://docs.chord.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.chord.co/activate/overview.md).

# Overview

This section covers putting your Chord data to work in the tools your team already uses.

* [**Audiences**](/activate/audiences.md): build groups of customers from your data, such as cart abandoners or likely repeat buyers.
* [**Data activations**](/activate/data-activations.md): sync audiences and data to other tools on a schedule.
* [**Event streaming**](/activate/event-streaming.md): send events from your store to the tools your team uses, such as ad platforms, analytics and email, as they happen.


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