Applovin Axon

introduction applovin’s axon is a performance marketing and machine learning optimization platform that helps brands improve ad efficiency, attribution accuracy, and customer acquisition outcomes axon processes real time behavioral signals and conversion events to optimize campaigns across channels connecting axon as a cdp destination allows chord to forward user level events and customer identifiers to axon so your marketing and acquisition teams can benefit from more complete attribution signals and smarter optimization getting started axon is a device mode destination , meaning chord sends events directly from your website or frontend application to axon’s api before connecting, ensure you have an active axon account your axon event key you can find this on the applovin dashboard navigate to account > general > keys to find it connecting to the axon cdp destination log into the chord data platform navigate to the cdp open the destinations tab click add and select axon from the destination catalog provide a recognizable destination name (e g , “axon – production”) enter your event key click create to activate the destination events before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream event name mapping chord event names are mapped to axon standard event names unmapped event names are passed through as is required events (purchase sites) chord event axon event product viewed view item product added add to cart checkout started begin checkout order completed purchase recommended events chord event axon event payment info entered add payment info cart viewed view cart product removed remove from cart products searched search signed up sign up logged in / user logged in login subscribe / subscribed subscribe lead generated generate lead 1\ page fires an axon page view tracking call axon sdk call axon("track", "page view") no additional attributes are sent with page events 2\ identify sends user identity to axon axon sdk call axon("identify", userid, traits?) axon attribute chord source (in priority order) notes userid payload userid > payload anonymousid required; event is skipped if neither is set traits payload traits optional; only sent if non empty 3\ track sends a tracked event to axon the payload structure varies by event type common attributes (all track events) the following attributes are included on every track event when the source data is available axon attribute chord source (in priority order) notes user data email properties email > context traits email user data object is only included if at least one of email or phone is present user data phone properties phone > context traits phone common attributes (item based events) the following events include items, currency, and value view item , add to cart , begin checkout , purchase , add payment info , view cart , remove from cart axon attribute chord source (in priority order) notes items properties products array of axon items (see item attributes below) products without an identifiable id are filtered out currency properties currency > properties meta i18n currency > "usd" (default) value properties total > properties revenue > properties value item attributes each product in properties products is transformed to an axon item axon attribute chord source (in priority order) notes item id product product id / product productid > product id / product sku / product variant id required; product is excluded if none resolve item name product name / product productname / product product name price product price / product productprice quantity product quantity / product productquantity image url product image url item variant id product variant id item brand product brand affiliation product affiliation discount product discount from untyped properties item category id product item category id from untyped properties purchase specific attributes ( order completed ) in addition to the common attributes above axon attribute chord source (in priority order) notes transaction id properties orderid > properties id > properties order id tax properties tax shipping properties shipping > properties shipping payment info attributes ( payment info entered ) in addition to the common attributes axon attribute chord source (in priority order) notes payment type properties payment type > properties payment method search attributes ( products searched ) axon attribute chord source (in priority order) notes search term properties search term > properties query > properties term results properties results array of items, transformed using the same item mapping currency properties currency optional value properties value optional sign up attributes ( signed up ) axon attribute chord source notes method properties method optional subscribe attributes ( subscribe / subscribed ) axon attribute chord source notes currency properties currency optional value properties value optional login ( logged in / user logged in ) axon sdk call axon("track", "login") no additional attributes are sent lead generated ( lead generated ) axon sdk call axon("track", "generate lead") no additional attributes are sent unmapped events events not listed in the event name mapping table are passed through to axon using the original event name, with properties forwarded as is axon sdk call axon("track", eventname, properties) csp requirements if your site uses a content security policy, allow the following domains directive domain script src https //s axon ai , https //c albss com connect src https //s axon ai , https //c albss com