---
title: Attentive Mobile
slug: attentive-mobile
docTags: 
createdAt: 2023-12-19T15:55:33.131Z
---

## Overview

Attentive Mobile has a [Segment destination](https://segment.com/docs/connections/destinations/catalog/attentive-mobile/) that can be connected to both website front-end and server Chord Segment sources. We recommend connecting both sources for maximum reliability.

## Sending data to Attentive

Once connected and configured [according to Segment’s documentation](https://segment.com/docs/connections/destinations/catalog/attentive-mobile/), Attentive will automatically receive customer data from Chord events that will be added as attributes to the Attentive subscriber. These attributes are used to target Attentive subscribers in the [Attentive Segments product](https://help.attentivemobile.com/hc/en-us/categories/360004558392-Subscriber-segments).

Attentive will also receive all Chord tracking events and save them as custom events to the Attentive subscriber. These events are usable in both the [Attentive Segments product](https://help.attentivemobile.com/hc/en-us/categories/360004558392-Subscriber-segments) and the [Attentive Journeys product](https://help.attentivemobile.com/hc/en-us/categories/6084285157396).

Tracking events sent before a customer has been identified by a phone number or email address will be ignored. A customer typically provides their phone number or email address either by logging in, entering this information in some other field like a newsletter signup, or placing an order.