Attribution FAQ





Q: What attribution model is Chord using?

A: As of Q4 2021, our attribution model is based on first touch. This gives 100% of the credit to the first touchpoint where a customer interacts with your brand.

Q: How is attribution determined in Chord's data models?

A: Our current Attribution Rules:

• SEM: Campaign source contains a search engine domain name and campaign medium equals ‘cpc’ or ‘cpm’
• Paid Social: Campaign source equals a social domain and campaign medium equals ‘cpm’
• SEO: Campaign source is empty and referrer contains a search engine domain name.
• Affiliate: Campaign source equals pre-defined affiliate campaign names.
• Organic Social: Campaign source is empty and referrer contains a social domain.
• Employee: Referrer contains ‘staging.’ or unique_id contains (‘%chord.co’)
• Influencer: Campaign medium equals ‘influencer’
• Ambassador: Campaign source equals ‘ambassador’
• Referral: Search contains ‘?ref=’
• Organic: Referrer is empty: All other visitors that don’t fit into the above-described categories. So with these definition, direct traffic currently falls in Organic.