---
title: Braze (Cloud Mode)
slug: braze-cloud-mode
docTags: 
createdAt: 2025-06-02T18:45:50.279Z
---

# Introduction

Braze is a customer engagement platform that helps brands deliver personalized, real-time messaging across channels like email, push notifications, SMS, and in-app messages. It connects user behavior data with messaging tools, enabling marketers to create targeted, automated campaigns that drive retention, conversion, and loyalty—all from a single platform.

# Getting started

You will need the Braze API key to connect this destination. You can find the correct API key under Developer Console in the Braze Dashboard. 

# Connecting to the Braze (Device Mode) CDP destination

1. Log into the Chord data platform.
2. Navigate to the CDP.
3. Click the **"Add"** button next to Destinations.
4. Select **Braze **from the destination catalog.
5. Enter in the destination name and the **Braze API key**. 
6. Click **"Create" **to connect.

:::hint{type="danger"}
Before connecting destinations in the Chord CDP, please verify with all Destination owners that all **non-Chord CDP** configured destinations are *disabled.*
**
Running external destinations alongside configured Chord CDP destinations ***can result in duplicate events downstream. ***
:::