Braze (Device Mode)

introduction braze is a customer engagement platform that helps brands deliver personalized, real time messaging across channels like email, push notifications, sms, and in app messages it connects user behavior data with messaging tools, enabling marketers to create targeted, automated campaigns that drive retention, conversion, and loyalty—all from a single platform getting started this is a device mode destination you will need the braze api key to connect this destination note that this key is distinct from your braze 'classic' api key you can find the correct api key under settings > app settings > web > api key connecting to the braze (device mode) cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select braze (device mode) from the destination catalog enter in the destination name and the braze api key click "create" to connect chord events relevant for destination not all chord tracking events are used downstream in your configured destinations the most relevant and important events in the chord tracking plan are mapped within the cdp destination, relayed and then ingested in the destination the chord tracking plan events used by the https //docs customer io/integrations/data out/connections/braze/#track event destiantion are chord tracking event destination event order completed logpurchase all other track events logcustomevent identify getuser (updates user attributes) before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream