---
title: Campaign Mapping
slug: campaign-mapping
docTags: 
createdAt: 2024-10-29T14:32:38.693Z
---

:::hint{type="info"}
Note: Our Model Amplifications feature **only accepts files in CSV format at this time. **Please make sure the files you upload are CSV files.
:::

# Overview 

Oftentimes, brands need to map campaign names to different attributes. Chord's Campaign Mapping amplifcation allows brands to identify and log campaigns based on a number of different attributes. 

## How It Works

The configuration allows the brand to identify and define campaigns based on a combination of the following options:

- **Campaign Name: **This is a unique field. 
- **Campaign Name Refined:** Optional, simplified campaign name.
- **Campaign Region** (ex: US, CA, EU)
- **Campaign Brand**
- **Campaign Type** (ex: Transactional, Batch, Automated)
- **Campaign Objective **(ex: Engagement, Retention, Acquisition)
- **Campaign Category: **Campaign Category is the highest level of the hierarchy. For example: Fruit > Berries > Strawberries, the Campaign Category is Fruit and covers all Campaigns that are Fruit.
- **Campaign Subcategory: **Campaign Subcategory is the middle level of the hierarchy. For example: Fruit > Berries > Strawberries, the Campaign Subcategory is Berries and includes only Fruits that are berries.
- **Campaign Class: **Campaign Class is the third level of the hierarchy. For example: Fruit > Berries > Strawberries, the Campaign Class is Strawberries and includes only Berries that are Strawberries. There can be more than one Campaign within the class.
- **Campaign Platform: **The Ad Source of the campaign. (Ex: Google Ads, Tiktok Ads)
- **Campaign Channel:** The attribution channel of the campaign. (Ex: Email, SMS)
- **Campaign Sub-Channel: **Sub-Channel is a granular level of attribution.
- **Campaign Temporality **(Ex: September Sale, October EVG, 20230504, etc)
- **Campaign Option: **Include any additional attributes not captured by existing fields. You may add more than one attribute with a comma separating. Periodically, Chord will assess adding additional attribute columns.

## Sample Use Case

Brands can easily extend their enriched Chord data set to include campaign mapping data and answer more robust business questions tied to different marketing and business campaigns throughout different regions, channels, etc.