CDP Segment FAQs

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Introduction 
Segment is a data platform (CDP), that helps you collect, clean, and control your customer data. It enables you to unify customer data from every customer touchpoint, and empowers marketing, sales, and customer service leaders with the insights they need to design and build relevant, data-driven customer engagement.
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Replaying Facebook Data
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If there is a break in data, Facebook replays can be implemented for a maximum of 7 days of historical data. Facebook's event_time can be up to 7 days before you send an event to Facebook. If any event_time in data is greater than 7 days in the past, Facebook will return an error for the entire request and not process the event.
This is a FB limitation and not a Segment one, as their API would reject any event older than 7 days.
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Facebook Conversion API  -Allowing permissions 
Confirm with the Chord team that the Pixel ID in the destination is up-to-date and correct
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Go to the Facebook Business Event Manager Pixel Settings.
Scroll down to the Set up through a partner integration section and click Choose Partner.
Choose “Segment” from the list of partners.
Enable the setting to “Authorize Segment Connection” and then click Continue. 
Select Website 
Connect to Segment 
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Facebook Pixel - Adding a destination
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Log to https://app.segment.com/﻿
Click Connections
Connections
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Sources vs Destinations﻿
Segment has Sources and Destinations. Sources send data into Segment, while Destinations receive data from Segment.
Click Add Destination
Sources and Destinations
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Select the Destination from the Catalog
Catalog
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Click Configure Facebook Pixel
Facebook Pixel
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Select your Source and click Confirm Source
Source
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Click on Pixel ID
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You'll need to navigate to your Facebook Event-Manager page to get your Pixel ID and entering it in Pixel ID field. https://www.facebook.com/events_manager2/﻿
Settings
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Your Account ID (found in the URL) is your Pixel ID
URL 
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Click Save
Turn Pixel ON
Click on Map Your Events to Standard FB Events and click on Add Row
Note: the following Events are an example of what your company would track but not limited to:
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Click Save
Enable Setings 
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TikTok - Creating a Destination 
How to implement:
Chord's customer success engineers will help turn this on in Segment. There are a few steps that will need to be done by your Ads Manager account owner.
1. Create a pixel object in Ads Manager, select ‘Manually install pixel code’ and ‘Developer Mode.’
2. Once the pixel is created, select ‘Settings.’
3. Select 'Generate access token'
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4. Send the **Access token (this is a string of lower case letters) as well as the User ID **(this should be a string of letters in the upper left hand side of the above screen) to help@chord.co with the subject line: Adding TikTok as a Destination.
5. We will implement the Access token and User ID in Segment and confirm that action events are flowing through.
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