CDP Segment FAQs
Introduction
Segment is a data platform (CDP), that helps you collect, clean, and control your customer data. It enables you to unify customer data from every customer touchpoint, and empowers marketing, sales, and customer service leaders with the insights they need to design and build relevant, data-driven customer engagement.
Replaying Facebook Data
If there is a break in data, Facebook replays can be implemented for a maximum of 7 days of historical data. Facebook's event_time can be up to 7 days before you send an event to Facebook. If any event_time in data is greater than 7 days in the past, Facebook will return an error for the entire request and not process the event.
This is a FB limitation and not a Segment one, as their API would reject any event older than 7 days.
Facebook Conversion API -Allowing permissions
Confirm with the Chord team that the Pixel ID in the destination is up-to-date and correct
- Go to the Facebook Business Event Manager Pixel Settings.
- Scroll down to the Set up through a partner integration section and click Choose Partner.
- Choose “Segment” from the list of partners.
- Enable the setting to “Authorize Segment Connection” and then click Continue.
- Select Website

Facebook Pixel - Adding a destination
Log to https://app.segment.com/
Click Connections

Sources vs Destinations
Segment has Sources and Destinations. Sources send data into Segment, while Destinations receive data from Segment.
Click Add Destination

Select the Destination from the Catalog

Click Configure Facebook Pixel

Select your Source and click Confirm Source

Click on Pixel ID

You'll need to navigate to your Facebook Event-Manager page to get your Pixel ID and entering it in Pixel ID field. https://www.facebook.com/events_manager2/

Your Account ID (found in the URL) is your Pixel ID

Click Save
Turn Pixel ON
Click on Map Your Events to Standard FB Events and click on Add Row
Note: the following Events are an example of what your company would track but not limited to:

Click Save
Enable Setings

TikTok - Creating a Destination
How to implement:
Chord's customer success engineers will help turn this on in Segment. There are a few steps that will need to be done by your Ads Manager account owner.
1. Create a pixel object in Ads Manager, select ‘Manually install pixel code’ and ‘Developer Mode.’
2. Once the pixel is created, select ‘Settings.’
3. Select 'Generate access token'

4. Send the **Access token (this is a string of lower case letters) as well as the User ID **(this should be a string of letters in the upper left hand side of the above screen) to help@chord.co with the subject line: Adding TikTok as a Destination.
5. We will implement the Access token and User ID in Segment and confirm that action events are flowing through.