CDP Segment FAQs
Segment is a data platform (CDP), that helps you collect, clean, and control your customer data. It enables you to unify customer data from every customer touchpoint, and empowers marketing, sales, and customer service leaders with the insights they need to design and build relevant, data-driven customer engagement.
Replaying Facebook Data
If there is a break in data, Facebook replays can be implemented for a maximum of 7 days of historical data. Facebook's event_time can be up to 7 days before you send an event to Facebook. If any event_time in data is greater than 7 days in the past, Facebook will return an error for the entire request and not process the event.
This is a FB limitation and not a Segment one, as their API would reject any event older than 7 days.
Facebook Conversion API -Allowing permissions
Confirm with the Chord team that the Pixel ID in the destination is up-to-date and correct
- Go to the Facebook Business Event Manager Pixel Settings.
- Scroll down to the Set up through a partner integration section and click Choose Partner.
- Choose “Segment” from the list of partners.
- Enable the setting to “Authorize Segment Connection” and then click Continue.
- Select Website
Facebook Pixel - Adding a destination
Log to https://app.segment.com/
Sources vs Destinations
Segment has Sources and Destinations. Sources send data into Segment, while Destinations receive data from Segment.
Click Add Destination
Select the Destination from the Catalog
Click Configure Facebook Pixel
Select your Source and click Confirm Source
Click on Pixel ID
You'll need to navigate to your Facebook Event-Manager page to get your Pixel ID and entering it in Pixel ID field. https://www.facebook.com/events_manager2/
Your Account ID (found in the URL) is your Pixel ID
Turn Pixel ON
Click on Map Your Events to Standard FB Events and click on Add Row
Note: the following Events are an example of what your company would track but not limited to:
TikTok - Creating a Destination