Chord Reveal (Private Beta)
What is Chord Reveal?
Chord Reveal helps brands connect the dots between anonymous sessions and real customer identities—unlocking previously hidden insights across acquisition, retention, and conversion. By leveraging persistent, privacy-compliant cookies, we match site visitors to enriched profiles using verified third-party data sources.
The result? Smarter segmentation, better personalization, and stronger ROI across your marketing stack. Unlock new value from anonymous traffic by using our data enricher gives you the context you need.
Chord Reveal is currently available only for users located in the United States. Visitors accessing your site from outside the U.S. cannot be identified through Chord Reveal.
Why it matters
Every e-commerce brand sees a large portion of traffic come from anonymous users—people who browse, click, and even add to cart without ever logging in or checking out. Until now, that activity has lived in the dark.
With Chord Reveal, you can:
- Identify and connect anonymous sessions to known users.
- Power smarter retargeting and journey orchestration.
- Improve campaign attribution and funnel visibility.
- Enrich your CDP with more complete customer profiles.
How it works
Chord Reveal uses a blend of behavioral patterning, first-party identifiers (like email captures), and event-level stitching to match sessions across devices and visits—without relying on third-party cookies.
Note that de-anonymized user data will not be merged with existing user profiles; this data is merely displaying additional fields based on the same anonymous ID.
When a match is made, Chord automatically updates user records and exposes those enriched identities in existing Explores. If you are a beta user of Chord Reveal, you will be able to leverage a new group label named “Chord Reveal” across the Activities and Sessions Explores on the Chord platform.
Additional technical details follow below:
- Anonymous User Page View: As with standard user identification, an anonymous user triggers an initial Page View. If this user cannot be mapped to a known User_ID, we query our proprietary identity graph built from licensed third party providers to see if this user is identified.
- Identity Resolution & Enrichment Match: If the user is found within the identity graph, we use high-confidence probabilistic scoring and return a structured enrichment object, which includes:
- Email (V1)
- Name (V1)
- Data Structure: Enriched profile data is returned via unique data table separated from first-party customer tables.
- Privacy & Compliance: All data processing adheres to U.S. regulatory frameworks. Consent preferences are honored, and opt-outs are immediately suppressed and removed from data enrichment workflows.
Here is a sample flow of how Chord Reveal works:
- A visitor anonymously navigates to a page on your website (this individual is Anonymous).
- If the visitor eventually logs in to their account on your site, they become Self-Identified (no longer Anonymous).
- If the visitor doesn't log in and Chord identifies them, the visitor becomes Chord Identified (no longer Anonymous).
- If the visitor logs in after being Chord Identified, then the visitor becomes Self-Identified.
Getting started with Chord Reveal
What you’ll need
- Chord CDP access
- Consent collection (via your site or email capture)
- Active web tracking (event capture)
Setup steps
- Request access to the private beta
- Verify event coverage
- Access and monitor matches via Activities and Sessions Explores
What to expect
Once Chord Reveal is enabled, you’ll begin to see:
- More users attributed to known IDs
- Enriched session and conversion metrics
- Greater reach in segmentation and re-marketing audiences
Privacy & consent
Chord Reveal respects privacy by only resolving identity when consented, first-party data is available. All identity resolution is done using hashed identifiers and never relies on third-party cookies or cross-site tracking.
Questions?
Reach out to [email protected] to request early access to the private beta.