> For the complete documentation index, see [llms.txt](https://docs.chord.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.chord.co/connect-sources/data-sources/subscriptions-module.md).

# Subscriptions module

## Subscriptions module

### Introduction

Chord's Subscription Analytics module provides a suite of **7 Explores** designed for self-service subscription analysis.

These Explores:

* Work across Recharge and your OMS
* Provide a unified view of subscription performance
* Support analysis across:
  * Customer-level
  * Subscription-level
  * Product-level
  * Lifecycle events

### How to access

1. Log into the Chord Commerce Data Platform
2. Navigate to **Analytics**
3. Click **Explores**
4. Select a **Subscription Explore**

### Quick reference — which explore should I use?

Use this as your starting point when you’re not sure where to go.

Each Explore is designed to answer a specific type of business question.

| If your question is about…      | What you’re trying to understand                    | Use this Explore                       |
| ------------------------------- | --------------------------------------------------- | -------------------------------------- |
| **Overall subscription health** | Are we growing or shrinking? What’s our churn rate? | **Subscription Metrics Daily**         |
| **Customer value (LTV)**        | Who are our most valuable subscribers?              | **Subscriber Journey**                 |
| **Retention over time**         | How long do customers stay? How do cohorts behave?  | **Subscriber Journey Monthly**         |
| **Behavior leading to churn**   | What happens before users cancel?                   | **Subscription Events Enriched**       |
| **Business impact of changes**  | How much revenue are we losing from cancellations?  | **Subscription Movements Daily**       |
| **Product performance**         | Which products drive growth or churn?               | **Subscription Product Metrics Daily** |
| **Bundle performance**          | Which product combinations perform best?            | **Subscription Bundle Metrics Daily**  |

**You can use this handy guide to start your analysis:**

* Start with **Metrics Daily** → *“What is happening?”*
* Move to **Journey / Monthly** → *“Who is driving this and how does it evolve?”*
* Use **Events** → *“Why is this happening?”*
* Use **Movements / Product / Bundle** → *“Where is the impact coming from?”*

### Key dimensions & metrics

[Subscription Metrics Daily Explore](/model-your-data/commerce-data-models/subscriptions/subscription-metrics-daily-explore.md)

[Subscriber Journey Explore](/model-your-data/commerce-data-models/subscriptions/subscriber-journey-explore.md)

[Subscriber Journey Monthly Explore](/model-your-data/commerce-data-models/subscriptions/subscriber-journey-monthly-explore.md)

[Subscription Events Enriched Explore](/model-your-data/commerce-data-models/subscriptions/subscription-events-enriched-explore.md)

[Subscription Movements Daily Explore](/model-your-data/commerce-data-models/subscriptions/subscription-movements-daily-explore.md)

[Subscription Product Metrics Daily Explore](/model-your-data/commerce-data-models/subscriptions/subscription-product-metrics-daily-explore.md)

[Subscription Bundle Metrics Daily Explore](/model-your-data/commerce-data-models/subscriptions/subscription-bundle-metrics-daily-explore.md)

## Glossary

| Term                     | What it Means                                                                                                   | How to Interpret / Use                                                                                         | Where You’ll See It in Chord Analytics                                                                                                                                                                                           |
| ------------------------ | --------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Active Subscription**  | A subscription that is currently ongoing. Includes both fully active and paused subscriptions.                  | Use this to understand the **current size of your subscriber base**. Note that paused users are still counted. | Subscription Metrics Daily (Active Count), Subscriber Journey (Is Active Subscriber), Subscriber Journey Monthly (Is Active Subscriber EOM), Product & Bundle Explores (Active Subscription Count)                               |
| **Churn / Churned**      | A subscription that has been cancelled. Does not include pauses.                                                | Represents **true customer loss**. Track this to understand retention issues.                                  | Subscription Metrics Daily (Churned Count, Churn Rate), Subscriber Journey (Is Churned, Churn Count), Monthly (Is Churned EOM, Cancellations This Month), Events Enriched (Event Type = canceled), Movements (status\_cancelled) |
| **Winback**              | A subscriber who cancelled all subscriptions and later returned by subscribing again.                           | Indicates **successful re-engagement** after churn.                                                            | Subscriber Journey (Is Winback), Subscriber Journey Monthly (Has Reactivated By EOM)                                                                                                                                             |
| **Reactivation**         | A previously cancelled subscription that becomes active again (subscription-level).                             | Measures **recovery of churned subscriptions**.                                                                | Subscription Metrics Daily (Reactivated Count), Movements (status\_reactivated), Events Enriched (Event Type = reactivated)                                                                                                      |
| **Net New**              | Net change in subscriptions: New + Reactivated − Cancelled.                                                     | Indicates **overall growth vs decline**.                                                                       | Subscription Metrics Daily (Net New Count)                                                                                                                                                                                       |
| **LTV (Lifetime Value)** | Total revenue generated by a subscriber across all subscription orders.                                         | Use to understand **customer value over time** and compare cohorts or segments.                                | Subscriber Journey (LTV Gross / Net Revenue), Subscriber Journey Monthly (LTV Gross Revenue EOM)                                                                                                                                 |
| **EOM (End of Month)**   | Metrics calculated as of the last day of a month.                                                               | Used for **consistent month-over-month comparisons** (retention, LTV growth).                                  | Subscriber Journey Monthly (all EOM fields like Active EOM, LTV EOM)                                                                                                                                                             |
| **Solo Subscription**    | A subscription that contains only one product.                                                                  | Helps identify products that perform well **individually**.                                                    | Subscription Product Metrics Daily (Solo Subscription Count)                                                                                                                                                                     |
| **Bundle**               | A subscription that contains two or more products.                                                              | Useful for analyzing **product combinations and cross-sell behavior**.                                         | Product Metrics (Bundle Subscription Count), Bundle Metrics Daily (all bundle fields)                                                                                                                                            |
| **Movement**             | Any change in a subscription’s state (created, cancelled, paused, resumed, reactivated, quantity/price change). | Use to understand **operational changes and trends** in subscriptions.                                         | Subscription Movements Daily (Movement Type, Category), Events Enriched (Event Type)                                                                                                                                             |
| **Provider**             | The system managing subscriptions (Recharge, ChordOMS, CustomOMS).                                              | Important context — **data availability and detail vary by provider**, which affects analysis.                 | All Explores (Provider filter present everywhere)                                                                                                                                                                                |


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