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CUSTOMER LIFETIME REVENUE

2min

What is Customer Lifetime Revenue?

Customer lifetime revenue and purchase likelihood are predictive insights about customers who have made at least one purchase in your online store. While both tools forecast future buying behavior, how you think about them from a marketing perspective may differ.



Customer Lifetime Revenue and Purchase Likelihood

Customer Lifetime Revenue Explanation

Recency Frequency and Monetary

CLR and RFM Data Table Glossary

RFM and CLR in the Hub



Updated 17 Apr 2023
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What is Customer Lifetime Revenue?