CUSTOMER LIFETIME REVENUE
What is Customer Lifetime Revenue?
Customer lifetime revenue and purchase likelihood are predictive insights about customers who have made at least one purchase in your online store. While both tools forecast future buying behavior, how you think about them from a marketing perspective may differ.
Customer Lifetime Revenue and Purchase Likelihood
Customer Lifetime Revenue Explanation
Recency Frequency and Monetary
CLR and RFM Data Table Glossary
RFM and CLR in the Hub
Updated 17 Apr 2023
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