Previously, when payments failed for a Subscription, we would track the # of payment failures for that subscription. That failure value would be sent to email providers via Segment Track event, with the count of failures in the email name. Unfortunately, that created an issue for some email services because they receive the 'same' email with different names (depending on the number of failures). See screenshot below "Original event".
This update will:
Standardize email payment failure events on a single email name, and
Include the # of failures in the payload.
The Email Subscription Payment Failed event will change as follows:
*email_name: This will change from Email Subscription Payment Failed (First Time) to Email Subscription Payment Failed
*failure_counter: This count will be added to the payload and will include the number of payment failures for the current installment of the subscription (e.g., failure_counter: 2 if the subscription payment failed twice).