Facebook Conversions API

introduction the facebook conversions api (capi) is a tool that lets you send website and customer event data—like purchases, sign ups, or page views—directly from your server to facebook unlike the facebook pixel, which relies on browser tracking, capi runs server side, making it more reliable in environments where browser data might be blocked (like with ad blockers or privacy settings) capi is often used alongside the facebook pixel to create a more complete, resilient view of customer behavior getting started you will need the facebook pixel id and facebook access token to connect the facebook conversions api destination best practices for setup use capi alongside the meta pixel enable automatic advanced matching send rich user data (hashed) what to expect after capi is configured higher match rates extended cookie lifespan how to monitor & diagnose issues use meta events manager “diagnostics” validate event receipts through “test events” tab leverage facebook developer console ensure deduplication is correctly configured connecting to the facebook conversions api cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select facebook conversions api from the destination catalog enter in the destination name and the facebook pixel id and facebook access token click "create" to connect implementation checklist task why it matters enable both capi & pixel access redundancy and better coverage activate advanced matching increase match quality without compromising privacy test events via diagnostics + test events tab ensure proper delivery and de duplication monitor developer console metrics proactively identify api errors or auth issues match event ids across pixel and server events prevent data duplication or mismatches before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream