Facebook Conversions API

introduction the facebook conversions api (capi) is a tool that lets you send website and customer event data—like purchases, sign ups, or page views—directly from your server to facebook unlike the facebook pixel, which relies on browser tracking, capi runs server side, making it more reliable in environments where browser data might be blocked (like with ad blockers or privacy settings) capi is often used alongside the facebook pixel to create a more complete, resilient view of customer behavior getting started you will need the facebook pixel id and facebook access token to connect the facebook conversions api destination connecting to the facebook conversions api cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select facebook conversions api from the destination catalog enter in the destination name and the facebook pixel id and facebook access token click "create" to connect