> For the complete documentation index, see [llms.txt](https://docs.chord.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.chord.co/get-started/hub-tour.md).

# Hub tour

Chord's analytics platform helps you collect, organize, and interpret your data so you can act on it. With customizable dashboards and reports, brand operators, analysts, and marketers can visualize trends, measure key metrics, and optimize strategies across channels.

This page walks through the **Analytics Homepage** and its key features.

### What's on the Analytics Homepage

| Tab            | What it's for                                     |
| -------------- | ------------------------------------------------- |
| Pinned Reports | Key company reports chosen by your admins         |
| My Reports     | Your personal dashboards and Looks                |
| Shared Reports | Reports shared across your organization           |
| Explores       | Building your own analysis from Chord data        |
| Quickstarts    | Prebuilt Looks and dashboards from the Chord team |

{% hint style="info" %}
**A note on terminology**

* A **report** is either a dashboard or a Look.
* A **dashboard** is a collection of Looks.
* A **Look** is a saved visualization built from an Explore.
* An **Explore** is where you choose dimensions and measures to build a Look.
  {% endhint %}

### Pinned Reports

**Pinned Reports** is the first tab you see on the Analytics Homepage. It shows the dashboards and Looks your admins have pinned, so everyone can find key company reports in one place.

### My Reports

**My Reports** shows the dashboards and Looks in your personal folder. Use the dropdown menu in the top left to browse them.

From this page, you can:

* Create new dashboards and Looks
* Share and import dashboard links with your team
* Share a report from your personal folder to your organization's shared folder

### Shared Reports

**Shared Reports** shows all reports shared across your organization. Use the dropdown menu on the left to browse shared dashboards and Looks.

Any personal report you share from **My Reports** also appears here.

### Explores

**Explores** is where you go deeper into your data. Choose dimensions and measures to build visualizations and reports. Use the dropdown menu in the top left to switch between the categories of data Chord collects for your store.

### Quickstarts

**Quickstarts** is a library of Looks and dashboards built by the Chord team. Use them as starting points for reports that fit your business. You can search and filter the library to find the right template.


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