Google Ads (Gtag)

google ads is a pay per click advertising platform that lets businesses create ads shown on google search, youtube, and across the web it supports keyword targeting, audience segmentation, and campaign optimization to drive traffic and conversions getting started this is a device mode destination you will need to enter your store's conversion id to connect this destination you can obtain this value from your global site tag snippet it should look something like aw 901243031 connecting to the google ads (gtag) cdp destination warning before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream log into the chord data platform navigate to the cdp click the "add" button next to destinations select google ads (gtag) from the destination catalog enter in the destination name and the conversion id click "create" to connect enhanced conversions on every event (page and track), the plugin checks for email, phone, name, and address fields to set enhanced conversions user data this enables google to match conversions to signed in users for improved attribution gtag sdk call gtag("set", "user data", userdata) google ads user data field chord source (in priority order) email properties email > context traits email phone number properties phone > context traits phone address first name properties first name > context traits first name address last name properties last name > context traits last name address street properties address address1 > context traits address address1 address city properties address city > context traits address city address region properties address state > context traits address state address postal code properties address zipcode > context traits address zipcode address country properties address country > context traits address country address fields are only included when at least one address value is present per google's requirements, a valid address match requires at minimum address first name , address last name , address postal code , and address country enhanced conversion data is sent before both page and track events whenever any user data is available chord events relevant for destination not all chord tracking events are used downstream in your configured destinations the most relevant and important events in the chord tracking plan are mapped within the cdp destination, relayed and then ingested in the destination the chord tracking plan events used by the google ads (gtag) destination are chord tracking event destination event checkout started conversion (w/ unique conversionlabel & conversionid) order completed conversion (w/ unique conversionlabel) page (i e page name "thank you") conversion (w/ unique conversionlabel) track event attributes when a track event matches a configured conversion, the following attributes are sent google ads attribute chord source (in priority order) notes send to configured conversionid/conversionlabel identifies the conversion action value properties total > properties revenue conversion value; for order completed uses order level total currency properties currency > properties meta i18n currency > "usd" (default) omitted if not present transaction id properties order id / properties orderid for deduplication; omitted if not present items properties products\[] array of product items with standard ecommerce fields coupon properties coupon coupon code; omitted if not present discount properties discount discount amount; omitted if not present page load conversions page events can also trigger conversions when the page name matches a configured page load conversion page load conversions include google ads attribute chord source notes send to configured conversionid/conversionlabel identifies the conversion action value properties total > properties revenue omitted if not present currency properties currency > properties meta i18n currency > "usd" (default) omitted if not present transaction id properties order id / properties orderid omitted if not present path page path defaults to window\ location pathname referrer referrer url defaults to document referrer search query string defaults to window\ location search title page title defaults to document title url page url defaults to window\ location href name page name derived from properties title , properties path , or payload name csp requirements if your site uses a content security policy, allow the following domains directive domain script src https //www googletagmanager com connect src https //www googletagmanager com , https //www google analytics com updated 21 apr 2026