Google Ads (Gtag)

introduction google ads is a pay per click advertising platform that lets businesses create ads shown on google search, youtube, and across the web it supports keyword targeting, audience segmentation, and campaign optimization to drive traffic and conversions getting started this is a device mode destination you will need to enter your store's conversion id to connect this destination you can obtain this value from your global site tag snippet it should look something like aw 901243031 connecting to the google ads (gtag) cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select google ads (gtag) from the destination catalog enter in the destination name and the conversion id click "create" to connect chord events relevant for destination not all chord tracking events are used downstream in your configured destinations the most relevant and important events in the chord tracking plan are mapped within the cdp destination, relayed and then ingested in the destination the chord tracking plan events used by the google ads (gtag) destination are chord tracking event destination event checkout started conversion (w/ unique conversionlabel & conversionid) order completed conversion (w/ unique conversionlabel) page (i e page name "thank you") conversion (w/ unique conversionlabel) before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream