Google Ads (Gtag)

introduction google ads is a pay per click advertising platform that lets businesses create ads shown on google search, youtube, and across the web it supports keyword targeting, audience segmentation, and campaign optimization to drive traffic and conversions getting started this is a device mode destination you will need to enter your store's conversion id to connect this destination you can obtain this value from your global site tag snippet it should look something like aw 901243031 connecting to the google ads (gtag) cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select google ads (gtag) from the destination catalog enter in the destination name and the conversion id click "create" to connect before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream