Google Analytics 4 (Device Mode)

introduction google analytics 4 (ga4) is a web and app analytics tool that tracks user behavior across digital properties ga4 offers event based tracking, cross platform insights, and predictive metrics to help brands understand and optimize customer journeys getting started this is a device mode destination you will need the relevant measurement id of your google analytics property to connect this destination for more information on how to find this id, click here connecting to the google analytics 4 (device mode) cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select google analytics 4 from the destination catalog enter in the destination name and the measurement id click "create" to connect