Google Analytics 4 (Device Mode)

google analytics 4 (device mode) introduction google analytics 4 (ga4) is a web and app analytics tool that tracks user behavior across digital properties the platform enables event based tracking, cross platform insights, and predictive metrics to help organizations understand and optimize customer journeys getting started this is a device mode destination requiring the measurement id from your google analytics property to locate this identifier, refer to https //support google com/analytics/answer/9539598?hl=en connecting to the google analytics 4 (device mode) cdp destination before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream log into the chord data platform navigate to the cdp click the "add" button next to destinations select google analytics 4 from the destination catalog enter the destination name and measurement id click "create" to connect event mapping not all chord tracking events are used downstream in your configured destinations the most relevant and important events in the chord tracking plan are mapped within the cdp destination, relayed and then ingested in the destination supported events chord tracking event ga4 event cart viewed view cart checkout started begin checkout custom events snake case name (direct) generate lead generate lead order completed purchase order refunded refund page page view payment info entered add payment info product added add to cart product added to wishlist add to wishlist product clicked select item product list viewed view item list product removed remove from cart product viewed view item products searched search promotion clicked select promotion promotion viewed view promotion signed in login signed up sign up event attributes order completed ( purchase ) ga4 attribute chord source (in priority order) notes transaction id properties order id / properties orderid / properties id order identifier value properties value > properties total > properties revenue conversion value currency properties currency > properties meta i18n currency > "usd" (default) coupon properties coupon coupon code; omitted if not present shipping properties shipping shipping cost; omitted if not present tax properties tax tax amount; omitted if not present discount properties discount discount amount; omitted if not present affiliation properties affiliation store affiliation; omitted if not present items properties products\[] array of product items (see below) product added ( add to cart ) ga4 attribute chord source (in priority order) notes value properties value > properties total > properties revenue conversion value currency properties currency > properties meta i18n currency > "usd" (default) discount properties discount discount amount; omitted if not present items properties products\[] array of product items (see below) checkout started ( begin checkout ) ga4 attribute chord source (in priority order) notes value properties value > properties total > properties revenue conversion value currency properties currency > properties meta i18n currency > "usd" (default) coupon properties coupon coupon code; omitted if not present items properties products\[] array of product items (see below) order refunded ( refund ) ga4 attribute chord source (in priority order) notes transaction id properties order id / properties orderid / properties id order identifier value properties value > properties total > properties revenue refund value currency properties currency > properties meta i18n currency > "usd" (default) coupon properties coupon shipping properties shipping tax properties tax affiliation properties affiliation items properties products\[] product viewed ( view item ), cart viewed ( view cart ), product removed ( remove from cart ), product added to wishlist ( add to wishlist ) ga4 attribute chord source (in priority order) notes value properties value > properties total > properties revenue currency properties currency > properties meta i18n currency > "usd" (default) items properties products\[] payment info entered ( add payment info ) ga4 attribute chord source (in priority order) notes value properties value > properties total > properties revenue currency properties currency > properties meta i18n currency > "usd" (default) coupon properties coupon payment type properties payment method items properties products\[] products searched ( search ) ga4 attribute chord source notes search term properties query signed in ( login ) / signed up ( sign up ) ga4 attribute chord source notes method properties type > properties method product item attributes each item in the items array contains ga4 item attribute chord source notes item id product id required item name product name required item brand product brand item category product category item variant product variant price product price quantity product quantity coupon product coupon discount product discount affiliation product affiliation index product position currency inherited from order currency set on each item identify identify events set ga4 user properties from context traits reserved properties ( first open time , first visit time , last deep link referrer , user id , first open after install ) and properties prefixed with google , ga , or firebase are excluded csp requirements if your site uses a content security policy, allow the following domains directive domain script src https //www googletagmanager com connect src https //www googletagmanager com , https //www google analytics com