Chord CDP
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CDP Destination Catalog
Google Analytics 4 (Device Mode)
4 min
introduction google analytics 4 (ga4) is a web and app analytics tool that tracks user behavior across digital properties ga4 offers event based tracking, cross platform insights, and predictive metrics to help brands understand and optimize customer journeys getting started this is a device mode destination you will need the relevant measurement id of your google analytics property to connect this destination for more information on how to find this id, https //support google com/analytics/answer/9539598?hl=en connecting to the google analytics 4 (device mode) cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select google analytics 4 from the destination catalog enter in the destination name and the measurement id click "create" to connect chord events relevant for destination not all chord tracking events are used downstream in your configured destinations the most relevant and important events in the chord tracking plan are mapped within the cdp destination, relayed and then ingested in the destination the chord tracking plan events used by the https //developers google com/analytics/devguides/collection/protocol/ga4/reference/events destination are chord tracking event destination event cart viewed view cart checkout started begin checkout custom events snake case name (direct) generate lead generate lead order completed purchase order refunded refund page page view payment info entered add payment info product added add to cart product added to wishlist add to wishlist product clicked select item product list viewed view item list product removed remove from cart product viewed view item products searched search promotion clicked select promotion promotion viewed view promotion signed in login signed up sign up before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream