Google Analytics 4 (GA4) is a web and app analytics tool that tracks user behavior across digital properties. GA4 offers event-based tracking, cross-platform insights, and predictive metrics to help brands understand and optimize customer journeys.

This is a device mode destination. You will need the relevant Measurement ID of your Google Analytics property to connect this destination. For more information on how to find this ID, 

Connecting to the Google Analytics 4 (Device Mode) CDP Destination

Before connecting destinations in the Chord CDP, please verify with all Destination owners that all 

Running external destinations alongside configured Chord CDP destinations 

can result in duplicate events downstream. 

Google Ads (Gtag)

Google Analytics 4 (Device Mode)

Google Analytics 4 (Measurement Protocol)

Chord Commerce

Overview

Chord AI Chat

Chord AI Dashboards

Chord AI Monitors (Coming Soon)

Chord AI Context Studio

Chord AI FAQ

Chord AI

Marketing Attribution

Orders

Sessions

Time

Users

Chord Data Attribute Definitions

Chord's Methodology as Compared to Other Platforms

Data Models

Customer Lifetime Revenue (CLR)

Product Recommendations

Revenue Forecasts

Session Conversion Probability

Predictive Marketing Attribution

Marketing Mix Modeling (MMM)

Accessing Data Science Features

Predictive Models

Analytics Homepage Overview

Looks vs Dashboards

Creating Custom Reports

Modifying a Report

Pinning and Unpinning Reports

Using Quickstarts

Downloading Reports

Scheduling Reports

Creating Custom Fields

Creating Custom Calculations

Glossary

Analytics

Audiences API

Pre-Built Audiences

Custom Audiences

Anonymous Audiences

Audiences

Data Activations

Audience Activations with Sendlane

Audience Activations with Ninetailed

Connect Data Sources

Ads Module

Messaging Module

E-commerce Data Ingestion

Data Sources

Get Started with Chord CDP

CDP Destinations

CDP Consent Management Category Mapping

Chord CDP

Advertising Spend

Attribution Channel Mapping

Campaign Mapping

Order App Name

Order Filter

Planned Forecasts

Variant Attributes

Model Amplifications

Data Support for Multiple Stores

Setting up a Snowflake Share with Chord

User Management on the Chord Platform

Dynamic Data Settings

Chord Commerce Data Platform

Installing Chord Analytics

API Reference

Implementation Checklist

Formatters

Getting Started

Introduction

Web Pixel

Server Event Tracking

Using with Shopify

Unifying Data Across Sources

Integrations

Migrating from Segment to Chord CDP

Guides

Shopify Customer Privacy API

Consent Management

@chordcommerce/analytics

Release Notes

Chord Tracking Plan

Untitled

Chord Commerce Event Tracking

Core Use Cases

Segmentation API

Browser Compatibility for Accessing the Chord Platform (Chord OMS - Autonomy Brands)

Checkout

Importing Data

Merchandise Credit

Payments

Products

Promotions

Referral Programs

Shipping

Store Variables

Subscriptions

Taxes

Transactional Emails

Webhook event notifications

OMS Support for Multiple Stores

CDP Tracking Events

Chord OMS API Endpoint Filtering (Ransack)

Chord OMS Overview

Content Models

Kits and Bundles

Transactional Emails Templates/Variables

Contentful 101

Content Management (CMS)

Getting Started (Shopify Customers)

Content Management (Shopify version)

Developer Tools

Shopify

React

Next.js

Gatsby

Authentication

Developer Guides

OMS REST API Documentation

About Event Tracking

Adding Tracking

What is the Tracking Plan?

The Chord Tracking Plan

The Shopify Tracking Plan

Event Tracking FAQ

Chord Storefront Event Tracking

Chord OMS