--- title: Messaging Events slug: messaging-events docTags: createdAt: 2025-10-28T02:11:25.114Z --- | **Name ** | **Description ** | | ----------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | AOV | Average Order Value | | Active On Site | Count of all events of type Active on Site. | | Bounced Email | Count of all events of type Bounced Email. | | Bounced Push | Count of all events of type Bounced Push. | | Clicked Email | Count of all events of type Clicked Email. | | Clicked SMS | Count of all events of type Clicked SMS. | | Email Bounce‑to‑Send Rate | Total bounce count / total send count. | | Email Click Rate | Total of click email count / total delivery email count. | | Email Click‑to‑Open Rate | Total of all emails clicked / total email open count. | | Email Conversion‑to‑Delivery Rate | Total conversion count / total delivery count. | | Email Delivery‑to‑Send Rate | Total delivery count / total send count. | | Email Open‑to‑Delivery Rate | Total of open email count / total email delivery count. | | Email Sent | Sum of Bounced and Received Email. | | Email Unique Click Rate | Total of all unique emails clicked / total emails sent. | | Email Unique Click Through Rate | Total of unique click email count / total delivery email count. | | Email Unique Click to Open Rate | Total of unique email clicks / total unique email open count. | | Email Unique Open Rate | Total of unique open count / total delivery count. | | Email Unsubscribe Rate | Total unsubscribe from email count / total delivery email count. | | Failed to Delivery SMS | Count of all events of type Failed to Delivery SMS. | | Marked Email as Spam | Count of all events of type Marked Email as Spam. | | Opened Email | Count of all events of type Opened Email. | | Opened Push | Count of all events of type Opened Push. | | Ordered Product | Count of all events of type Ordered Product. | | Placed Order | Count of all events of type Placed Order. | | Push Bounce‑to‑Send Rate | Total bounce count / total send count. | | Push Sent | Sum of Bounced and Received Mobile Push. | | Push Unique Open Rate | Total of all unique pushes clicked / total pushes sent. | | Received Email | Count of all events of type Received Email. | | Received Push | Count of all events of type Received Push. | | Received SMS | Count of all events of type Received SMS. | | Recipients | Count of all unique events of type Received Email based on person\_id as Last Touch ID. | | Refunded Order | Count of all events of type Refunded Order. | | SMS Failed‑to‑delivery Rate | Total of all failed SMS messages / total SMS sent. | | SMS Unique Click Rate | Total of all unique SMS clicked / total SMS sent. | | Sent SMS | Count of all events of type Relayed SMS. | | Subscribed To Back In Stock | Count of all events of type Subscribed to Back In Stock. | | Subscribed To Email Marketing | Count of all events of type Subscribed to Email Marketing. | | Subscribed To List | Count of all events of type Subscribed to List. | | Subscribed to SMS Marketing | Count of all events of type Subscribed to SMS Marketing. | | Subscribed to SMS Transactional | Count of all events of type Subscribed to SMS Transactional. | | Total Cancelled Order | From numeric\_value field, the sum of all events where the event type is Cancelled Order. | | Total Checkout Started | From numeric\_value field, the sum of all events where the event type is Checkout Started. | | Total Ordered Product | From numeric\_value field, the sum of all events where the event type is Ordered product. | | Total Placed Order | From numeric\_value field, the sum of all events where the event type is Placed Order. | | Total Refunded Order | From numeric\_value field, the sum of all events where the event type is Refunded Order. | | Unique Active On Site | Count of all unique events of type Active on Site based on person\_id as Last Touch ID. | | Unique Bounced Push | Count of all unique events of type Bounced Push based on person\_id as Last Touch ID. | | Unique Clicked Email | Count of all unique events of type Clicked Email based on person\_id as Last Touch ID. | | Unique Clicked SMS | Count of all unique events of type Clicked SMS based on person\_id as Last Touch ID. | | Unique Count Bounced Email | Count of all unique events of type Bounced Email based on person\_id as Last Touch ID. | | Unique Failed to Delivery SMS | Count of all unique events of type Failed to Delivery SMS based on person\_id as Last Touch ID. | | Unique Marked Email as Spam | Count of all unique events of type Marked Email as Spam based on person\_id as Last Touch ID. | | Unique Opened Email | Count of all unique events of type Opened Email based on person\_id as Last Touch ID. | | Unique Opened Push | Count of all unique events of type Opened Push based on person\_id as Last Touch ID. | | Unique Ordered Product | Count of all unique events of type Ordered Product based on person\_id as Last Touch ID. | | Unique Placed Order | Count of all unique events of type Placed Order based on person\_id as Last Touch ID. | | Unique Received Push | Count of all unique events of type Received Push based on person\_id as Last Touch ID. | | Unique Received SMS | Count of all unique events of type Received SMS based on person\_id as Last Touch ID. | | Unique Refunded Order | Count of all unique events of type Refunded Order based on person\_id as Last Touch ID. | | Unique Relayed SMS | Count of all unique events of type Relayed SMS based on person\_id as Last Touch ID. | | Unique Subscribed To Back In Stock | Count of all unique events of type Subscribed to Back In Stock based on person\_id as Last Touch ID. | | Unique Subscribed To Email Marketing | Count of all unique events of type Subscribed to Email Marketing based on person\_id as Last Touch ID. | | Unique Subscribed To List | Count of all unique events of type Subscribed to List based on person\_id as Last Touch ID. | | Unique Subscribed to SMS Marketing | Count of all unique events of type Subscribed to SMS Marketing based on person\_id as Last Touch ID. | | Unique Subscribed to SMS Transactional | Count of all unique events of type Subscribed to SMS Transactional based on person\_id as Last Touch ID. | | Unique Unsubscribed | Count of all unique events of type Count Unsubscribed based on person\_id as Last Touch ID. | | Unique Unsubscribed From Email Marketing | Count of all unique events of type Unsubscribed From Email Marketing based on person\_id as Last Touch ID. | | Unique Unsubscribed From List | Count of all unique events of type Unsubscribed From List based on person\_id as Last Touch ID. | | Unique Unsubscribed from SMS Marketing | Count of all unique events of type Unsubscribed to SMS Marketing based on person\_id as Last Touch ID. | | Unique Unsubscribed from SMS Transactional | Count of all unique events of type Unsubscribed to SMS Transactional based on person\_id as Last Touch ID. | | Unique Viewed Product | Count of all unique events of type Viewed Product based on person\_id as Last Touch ID. | | Unsubscribed | Count of all events of type Count Unsubscribed. | | Unsubscribed From Email Marketing | Count of all events of type Unsubscribed From Email Marketing. | | Unsubscribed From List | Count of all events of type Unsubscribed to List. | | Unsubscribed from SMS Marketing | Count of all events of type Unsubscribed to SMS Marketing. | | Unsubscribed from SMS Transactional | Count of all events of type Unsubscribed to SMS Transactional. | | Viewed Product | Count of all events of type Viewed Product. | | Created At | Timestamp of when the campaign or flow was created. | | Flow Status | Current status of the flow. Either 'manual', 'live', or 'draft'. | | Is Archived (Yes / No) | Boolean of whether the campaign has been archived or not. | | Last Touch Campaign Brand | The brand of the campaign set in the Hub amplification. | | Last Touch Campaign Category | Campaign Category is the highest level of the hierarchy. Ex: Fruit > Berries > Strawberries the Campaign Category is Fruit and covers all Campaigns that are Fruit. | | Last Touch Campaign Channel | The Attribution Channel of the campaign set in the Hub amplification. Ex: Email, SMS | | Last Touch Campaign Class | Campaign Class is the third level of the hierarchy. Ex: Fruit > Berries > Strawberries the Campaign Class is Strawberries and includes only Berries that are Strawberries. There can be more than one Campaign within the class. | | Last Touch Campaign Has Tracking Params (Yes / No) | Indicates if the campaign is configured to store tracking params in the URL. | | Last Touch Campaign Name Refined | A refined, 'friendlier' name of the campaign set in the Hub amplification. | | Last Touch Campaign Objective | Objective of the campaign set in the Hub amplification. Ex: Engagement, Retention, Acquisition | | Last Touch Campaign Option | Other attributes of the campaign not captured in the defined attribute fields. These should be comma separated and set in the Hub amplification. | | Last Touch Campaign Platform | The Ad Source of the campaign set in the Hub amplification. Ex: Google Ads, TikTok Ads | | Last Touch Campaign Region | The region of the campaign set in the Hub amplification Ex: US, CA, EU | | Last Touch Campaign Subcategory | Campaign Subcategory is the middle level of the hierarchy. Ex: Fruit > Berries > Strawberries the Campaign Subcategory is Berries and includes only Fruits that are Berries. | | Last Touch Campaign Subchannel | Subchannel of the campaign set in the Hub amplification. | | Last Touch Campaign Temporality | The temporality of the campaign set in the Hub amplification Ex: September Sale, October EVG, 20230504, etc. | | Last Touch Campaign Type | The type of the campaign set in the Hub amplification. Ex: Transactional, Batch, Automated. | | Last Touch Flow Brand | The brand of the flow set in the Hub amplification. | | Last Touch Flow Category | Category for the flow set in the Hub amplification. | | Last Touch Flow Channel | The Attribution Channel of the flow set in the Hub amplification. Ex: Email, SMS. | | Last Touch Flow Class | Class for the flow set in the Hub amplification. | | Last Touch Flow Name Refined | A refined, 'friendlier' name of the flow set in the Hub amplification. | | Last Touch Flow Objective | Objective of the flow set in the Hub amplification. | | Last Touch Flow Option | Other attributes of the flow not captured in the defined attribute fields. | | Last Touch Flow Platform | The Ad Source of the flow set in the Hub amplification. | | Last Touch Flow Region | The region of the flow set in the Hub amplification. Ex: US, CA, EU. | | Last Touch Flow Subcategory | Subcategory of the flow set in the Hub amplification. | | Last Touch Flow Subchannel | Subchannel of the flow set in the Hub amplification. | | Last Touch Flow Temporality | The temporality of the flow set in the Hub amplification. Ex: September Sale, etc. | | Last Touch Flow Type | The type of the flow set in the Hub amplification. Ex: Transactional, Batch, Automated. | | Name (Campaign) | A name for this campaign. If not specified, this will default to the subject of the campaign. | | Occurred At | Date the event occurred. | | Session Date | The date of the session this event is associated to. | | Status | Current status of the campaign. Either 'draft', 'scheduled', 'sent', or 'cancelled'. | | Touch Type | What kind of touch the event was attributed to -- 'campaign', 'flow', or null. | | Trigger Type | Corresponds to the object which triggered the flow. | | UTM Campaign | When the campaign or flow is configured with tracking params, this is the UTM campaign configured. | | UTM Content | When the campaign or flow is configured with tracking params, this is the UTM content configured. | | UTM Medium | When the campaign or flow is configured with tracking params, this is the UTM medium configured. | | UTM Source | When the campaign or flow is configured with tracking params, this is the UTM source configured. | | UTM Term | When the campaign or flow is configured with tracking params, this is the UTM term configured. |