Messaging Events
Name | Description |
|---|---|
AOV | Average Order Value |
Active On Site | Count of all events of type Active on Site. |
Bounced Email | Count of all events of type Bounced Email. |
Bounced Push | Count of all events of type Bounced Push. |
Clicked Email | Count of all events of type Clicked Email. |
Clicked SMS | Count of all events of type Clicked SMS. |
Email Bounce‑to‑Send Rate | Total bounce count / total send count. |
Email Click Rate | Total of click email count / total delivery email count. |
Email Click‑to‑Open Rate | Total of all emails clicked / total email open count. |
Email Conversion‑to‑Delivery Rate | Total conversion count / total delivery count. |
Email Delivery‑to‑Send Rate | Total delivery count / total send count. |
Email Open‑to‑Delivery Rate | Total of open email count / total email delivery count. |
Email Sent | Sum of Bounced and Received Email. |
Email Unique Click Rate | Total of all unique emails clicked / total emails sent. |
Email Unique Click Through Rate | Total of unique click email count / total delivery email count. |
Email Unique Click to Open Rate | Total of unique email clicks / total unique email open count. |
Email Unique Open Rate | Total of unique open count / total delivery count. |
Email Unsubscribe Rate | Total unsubscribe from email count / total delivery email count. |
Failed to Delivery SMS | Count of all events of type Failed to Delivery SMS. |
Marked Email as Spam | Count of all events of type Marked Email as Spam. |
Opened Email | Count of all events of type Opened Email. |
Opened Push | Count of all events of type Opened Push. |
Ordered Product | Count of all events of type Ordered Product. |
Placed Order | Count of all events of type Placed Order. |
Push Bounce‑to‑Send Rate | Total bounce count / total send count. |
Push Sent | Sum of Bounced and Received Mobile Push. |
Push Unique Open Rate | Total of all unique pushes clicked / total pushes sent. |
Received Email | Count of all events of type Received Email. |
Received Push | Count of all events of type Received Push. |
Received SMS | Count of all events of type Received SMS. |
Recipients | Count of all unique events of type Received Email based on person_id as Last Touch ID. |
Refunded Order | Count of all events of type Refunded Order. |
SMS Failed‑to‑delivery Rate | Total of all failed SMS messages / total SMS sent. |
SMS Unique Click Rate | Total of all unique SMS clicked / total SMS sent. |
Sent SMS | Count of all events of type Relayed SMS. |
Subscribed To Back In Stock | Count of all events of type Subscribed to Back In Stock. |
Subscribed To Email Marketing | Count of all events of type Subscribed to Email Marketing. |
Subscribed To List | Count of all events of type Subscribed to List. |
Subscribed to SMS Marketing | Count of all events of type Subscribed to SMS Marketing. |
Subscribed to SMS Transactional | Count of all events of type Subscribed to SMS Transactional. |
Total Cancelled Order | From numeric_value field, the sum of all events where the event type is Cancelled Order. |
Total Checkout Started | From numeric_value field, the sum of all events where the event type is Checkout Started. |
Total Ordered Product | From numeric_value field, the sum of all events where the event type is Ordered product. |
Total Placed Order | From numeric_value field, the sum of all events where the event type is Placed Order. |
Total Refunded Order | From numeric_value field, the sum of all events where the event type is Refunded Order. |
Unique Active On Site | Count of all unique events of type Active on Site based on person_id as Last Touch ID. |
Unique Bounced Push | Count of all unique events of type Bounced Push based on person_id as Last Touch ID. |
Unique Clicked Email | Count of all unique events of type Clicked Email based on person_id as Last Touch ID. |
Unique Clicked SMS | Count of all unique events of type Clicked SMS based on person_id as Last Touch ID. |
Unique Count Bounced Email | Count of all unique events of type Bounced Email based on person_id as Last Touch ID. |
Unique Failed to Delivery SMS | Count of all unique events of type Failed to Delivery SMS based on person_id as Last Touch ID. |
Unique Marked Email as Spam | Count of all unique events of type Marked Email as Spam based on person_id as Last Touch ID. |
Unique Opened Email | Count of all unique events of type Opened Email based on person_id as Last Touch ID. |
Unique Opened Push | Count of all unique events of type Opened Push based on person_id as Last Touch ID. |
Unique Ordered Product | Count of all unique events of type Ordered Product based on person_id as Last Touch ID. |
Unique Placed Order | Count of all unique events of type Placed Order based on person_id as Last Touch ID. |
Unique Received Push | Count of all unique events of type Received Push based on person_id as Last Touch ID. |
Unique Received SMS | Count of all unique events of type Received SMS based on person_id as Last Touch ID. |
Unique Refunded Order | Count of all unique events of type Refunded Order based on person_id as Last Touch ID. |
Unique Relayed SMS | Count of all unique events of type Relayed SMS based on person_id as Last Touch ID. |
Unique Subscribed To Back In Stock | Count of all unique events of type Subscribed to Back In Stock based on person_id as Last Touch ID. |
Unique Subscribed To Email Marketing | Count of all unique events of type Subscribed to Email Marketing based on person_id as Last Touch ID. |
Unique Subscribed To List | Count of all unique events of type Subscribed to List based on person_id as Last Touch ID. |
Unique Subscribed to SMS Marketing | Count of all unique events of type Subscribed to SMS Marketing based on person_id as Last Touch ID. |
Unique Subscribed to SMS Transactional | Count of all unique events of type Subscribed to SMS Transactional based on person_id as Last Touch ID. |
Unique Unsubscribed | Count of all unique events of type Count Unsubscribed based on person_id as Last Touch ID. |
Unique Unsubscribed From Email Marketing | Count of all unique events of type Unsubscribed From Email Marketing based on person_id as Last Touch ID. |
Unique Unsubscribed From List | Count of all unique events of type Unsubscribed From List based on person_id as Last Touch ID. |
Unique Unsubscribed from SMS Marketing | Count of all unique events of type Unsubscribed to SMS Marketing based on person_id as Last Touch ID. |
Unique Unsubscribed from SMS Transactional | Count of all unique events of type Unsubscribed to SMS Transactional based on person_id as Last Touch ID. |
Unique Viewed Product | Count of all unique events of type Viewed Product based on person_id as Last Touch ID. |
Unsubscribed | Count of all events of type Count Unsubscribed. |
Unsubscribed From Email Marketing | Count of all events of type Unsubscribed From Email Marketing. |
Unsubscribed From List | Count of all events of type Unsubscribed to List. |
Unsubscribed from SMS Marketing | Count of all events of type Unsubscribed to SMS Marketing. |
Unsubscribed from SMS Transactional | Count of all events of type Unsubscribed to SMS Transactional. |
Viewed Product | Count of all events of type Viewed Product. |
Created At | Timestamp of when the campaign or flow was created. |
Flow Status | Current status of the flow. Either 'manual', 'live', or 'draft'. |
Is Archived (Yes / No) | Boolean of whether the campaign has been archived or not. |
Last Touch Campaign Brand | The brand of the campaign set in the Hub amplification. |
Last Touch Campaign Category | Campaign Category is the highest level of the hierarchy. Ex: Fruit > Berries > Strawberries the Campaign Category is Fruit and covers all Campaigns that are Fruit. |
Last Touch Campaign Channel | The Attribution Channel of the campaign set in the Hub amplification. Ex: Email, SMS |
Last Touch Campaign Class | Campaign Class is the third level of the hierarchy. Ex: Fruit > Berries > Strawberries the Campaign Class is Strawberries and includes only Berries that are Strawberries. There can be more than one Campaign within the class. |
Last Touch Campaign Has Tracking Params (Yes / No) | Indicates if the campaign is configured to store tracking params in the URL. |
Last Touch Campaign Name Refined | A refined, 'friendlier' name of the campaign set in the Hub amplification. |
Last Touch Campaign Objective | Objective of the campaign set in the Hub amplification. Ex: Engagement, Retention, Acquisition |
Last Touch Campaign Option | Other attributes of the campaign not captured in the defined attribute fields. These should be comma separated and set in the Hub amplification. |
Last Touch Campaign Platform | The Ad Source of the campaign set in the Hub amplification. Ex: Google Ads, TikTok Ads |
Last Touch Campaign Region | The region of the campaign set in the Hub amplification Ex: US, CA, EU |
Last Touch Campaign Subcategory | Campaign Subcategory is the middle level of the hierarchy. Ex: Fruit > Berries > Strawberries the Campaign Subcategory is Berries and includes only Fruits that are Berries. |
Last Touch Campaign Subchannel | Subchannel of the campaign set in the Hub amplification. |
Last Touch Campaign Temporality | The temporality of the campaign set in the Hub amplification Ex: September Sale, October EVG, 20230504, etc. |
Last Touch Campaign Type | The type of the campaign set in the Hub amplification. Ex: Transactional, Batch, Automated. |
Last Touch Flow Brand | The brand of the flow set in the Hub amplification. |
Last Touch Flow Category | Category for the flow set in the Hub amplification. |
Last Touch Flow Channel | The Attribution Channel of the flow set in the Hub amplification. Ex: Email, SMS. |
Last Touch Flow Class | Class for the flow set in the Hub amplification. |
Last Touch Flow Name Refined | A refined, 'friendlier' name of the flow set in the Hub amplification. |
Last Touch Flow Objective | Objective of the flow set in the Hub amplification. |
Last Touch Flow Option | Other attributes of the flow not captured in the defined attribute fields. |
Last Touch Flow Platform | The Ad Source of the flow set in the Hub amplification. |
Last Touch Flow Region | The region of the flow set in the Hub amplification. Ex: US, CA, EU. |
Last Touch Flow Subcategory | Subcategory of the flow set in the Hub amplification. |
Last Touch Flow Subchannel | Subchannel of the flow set in the Hub amplification. |
Last Touch Flow Temporality | The temporality of the flow set in the Hub amplification. Ex: September Sale, etc. |
Last Touch Flow Type | The type of the flow set in the Hub amplification. Ex: Transactional, Batch, Automated. |
Name (Campaign) | A name for this campaign. If not specified, this will default to the subject of the campaign. |
Occurred At | Date the event occurred. |
Session Date | The date of the session this event is associated to. |
Status | Current status of the campaign. Either 'draft', 'scheduled', 'sent', or 'cancelled'. |
Touch Type | What kind of touch the event was attributed to -- 'campaign', 'flow', or null. |
Trigger Type | Corresponds to the object which triggered the flow. |
UTM Campaign | When the campaign or flow is configured with tracking params, this is the UTM campaign configured. |
UTM Content | When the campaign or flow is configured with tracking params, this is the UTM content configured. |
UTM Medium | When the campaign or flow is configured with tracking params, this is the UTM medium configured. |
UTM Source | When the campaign or flow is configured with tracking params, this is the UTM source configured. |
UTM Term | When the campaign or flow is configured with tracking params, this is the UTM term configured. |