MNTN Conversions Pixel (Server-Side)

i ntroduction mntn conversion pixel is mntn's conversion tracking pixel for connected tv (ctv) attribution and roas reporting this destination fires a javascript pixel on conversion events (purchases, sign ups, leads), enabling mntn to attribute conversions to ctv ad exposure and optimize campaigns there is no server side component for site wide audience building and page level attribution, use this destination alongside the getting started this is a device mode destination the pixel fires by dynamically inserting a \<script> tag — no manual script installation is required you will need advertiser id — your mntn advertiser id this is the value of the o parameter in mntn's pixel snippet, found in your mntn account conversion goals pre configured in your mntn dashboard optionally conversion type override — a fixed conversion type string to send for all events, overriding the auto mapped value enable order completed calls — whether to fire the pixel on order completed events defaults to true enable track calls — whether to fire the pixel on other track events (sign up, lead, etc ) defaults to false connecting to the mntn conversion pixel cdp destination before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream log into the chord data platform navigate to the cdp click the "add" button next to destinations select mntn conversion pixel from the destination catalog enter the destination name and your advertiser id optionally configure conversion type override — overrides the auto mapped conversion type for all events enable order completed calls — enabled by default enable track calls — disabled by default; enable to fire on sign up and lead events click "create" to connect events only track events are supported all other event types (page, screen, identify) are silently skipped event mapping chord event names are auto mapped to mntn conversion types if a conversion type override is configured, it takes priority over the auto mapped value if no mapping exists and no override is set, the raw event name is sent chord event mntn conversion type requires order completed purchase enableordercompletedcalls (default on) signed up signup enabletrackcalls (default off) sign up signup enabletrackcalls (default off) lead generated lead enabletrackcalls (default off) generate lead lead enabletrackcalls (default off) order completed fires a conversion pixel with order id, order amount, and conversion type pixel request get https //dx mountain com/spx?conv=1\&shaid= \&shoid= \&shoamt= \&type= parameter chord source (priority order) notes shaid configuration advertiser id shoid properties cart id > properties order id > properties id order identifier; empty string if not present shoamt properties revenue > properties total > properties value revenue preferred for accurate roas; empty string if not present type config override > auto mapped > raw event name purchase for order completed tdr document referrer url encoded, max 2048 chars plh parent location href url encoded, max 2048 chars cb generated random cache buster shocur (reserved) empty shopid (reserved) empty shoq (reserved) empty shoup (reserved) empty shpil (reserved) empty signed up / sign up same pixel request as order completed above, with type set to signup order id and amount fields will be empty unless the event payload includes order data lead generated / generate lead same pixel request as order completed above, with type set to lead order id and amount fields will be empty unless the event payload includes order data initialization the plugin does not load an external sdk each event fires by creating a \<script> tag with the pixel url as its src attribute, inserted before the last script tag in the document csp requirements if your site uses a content security policy, allow the following domains directive domain script src https //dx mountain com connect src https //dx mountain com