MNTN Tracking Pixel (Web Pixel)

introduction mntn tracking pixel is mntn's site wide audience building and attribution pixel for connected tv (ctv) advertising this destination fires a javascript pixel on every page view, enabling mntn to build audiences and attribute site visits to ctv ad exposure there is no server side component for conversion tracking (purchases, sign ups, leads), use this destination alongside the getting started this is a device mode destination the pixel fires by dynamically inserting a \<script> tag — no manual script installation is required you will need advertiser id — your mntn advertiser id this is the value of the o parameter in mntn's tracking pixel snippet, found in your mntn account connecting to the mntn tracking pixel cdp destination before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream log into the chord data platform navigate to the cdp click the "add" button next to destinations select mntn tracking pixel from the destination catalog enter the destination name and your advertiser id click "create" to connect events event mapping chord event behavior page fires tracking pixel screen fires tracking pixel all other event types (track, identify, etc ) are silently skipped page / screen events fires a tracking pixel request to mntn with referrer and page url data pixel request get https //dx mountain com/spx?shaid= \&tdr= \&plh= \&cb= parameter source notes shaid configuration advertiser id tdr document referrer url encoded, max 2048 chars plh parent location href url encoded, max 2048 chars cb generated random cache buster initialization the plugin does not load an external sdk each event fires by creating a \<script> tag with the pixel url as its src attribute, inserted before the last script tag in the document csp requirements if your site uses a content security policy, allow the following domains directive domain script src https //dx mountain com connect src https //dx mountain com