> For the complete documentation index, see [llms.txt](https://docs.chord.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.chord.co/model-your-data/predictive-models/customer-lifetime-revenue-clr.md).

# Customer lifetime revenue (CLR)

### What is customer lifetime revenue?

Customer lifetime revenue and purchase likelihood are predictive insights about customers who have made at least one purchase in your online store. While both tools forecast future buying behavior, how you think about them from a marketing perspective may differ.

* [Customer Lifetime Revenue and Purchase Likelihood](/model-your-data/predictive-models/customer-lifetime-revenue-clr/customer-lifetime-revenue-and-purchase-likelihood.md)
* [Customer Lifetime Revenue (CLR) Explanation](/model-your-data/predictive-models/customer-lifetime-revenue-clr/customer-lifetime-revenue-clr-explanation.md)
* [Recency, Frequency, Monetary Value (RFM)](/model-your-data/predictive-models/customer-lifetime-revenue-clr/recency-frequency-monetary-value-rfm.md)
* [CLR and RFM Data Table Glossary](/model-your-data/predictive-models/customer-lifetime-revenue-clr/clr-and-rfm-data-table-glossary.md)
* [CLR and RFM on the Chord Commerce Data Platform](/model-your-data/predictive-models/customer-lifetime-revenue-clr/clr-and-rfm-on-the-chord-commerce-data-platform.md)


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