---
title: Omni-Channel Sales Data Modeling
slug: omni-channel-sales-data-modeling
docTags: 
createdAt: 2025-08-19T20:42:45.160Z
---

:::hint{type="info"}
**This Explore is only available to Shopify OMS customers at this time.**
:::

# Overview

E-commerce brands don’t sell in just one place—and your data shouldn’t treat each sales channel as a silo. Chord’s new omni-channel sales data modeling brings together sales data from all your key commerce channels—including Shopify, Chord OMS, Salesforce, and third-party marketplaces like Amazon—into a unified, comprehensive dataset.

For Chord brands with the Amazon Selling Partner source, this Explore combines Amazon and Shopify transactional line items into a unified Explore. 

This omni-channel approach allows you to:

- Analyze total sales across all channels in one place.
- Compare performance across categories or by individual channel.
- Break down revenue by channel to support reporting and strategy.
- Track trends and customer behavior regardless of point of sale.

# Core Event Attributes

- Line Items
  - Source System: Can be Amazon or Shopify
- Order
- Order Created Date

# Where to Find This Data in Chord

Once your Amazon Selling Partner source events are ingested by Chord, you will be able to further analyze this data on Chord. 

:::hint{type="info"}
For assistance with getting Amazon Selling Partner data ingested on Chord, please contact help\@chord.co.
:::

Once your Amazon Selling Partner data has been ingested and synced, follow the steps below to dig into your data:

1. Log into the Chord Commerce data platform.
2. Navigate to **Explores** tab on the **Analytics** page.
3. Click on the **Explores** dropdown on the left side of the page.
4. Select the** Omni-Channel Sales** Explore.