Salesforce Data Activation

Being OMS agnostic, Chord allows for the configuration and ingestion of data from a variety of different sources; including Salesforce.

Chord customers today using Salesforce Commerce Cloud and Salesforce Marketing Cloud as their back-end OMS and primary marketing platform, can integrate these tools into their Chord set-up and, most importantly, take advantage of a variety of different options for data activation.

This tier of data activation comes standard in all Chord integrations using either Salesforce Commerce Cloud or Salesforce Marketing Cloud.

Data from Salesforce Commerce Cloud and Salesforce Marketing Cloud can be ingested into the Chord platform via Fivetran for historical backfill and ongoing ingestion.

Analytics & events can be sent through to either Salesforce Commerce Cloud or Salesforce Marketing Cloud via Segment if configured as Segment destinations.





This level of data activation requires advanced permissioning and configuration of the Chord platform. Please reach out to [email protected] to learn more.

Identical to Standard Data Inflow

Advanced data activation outflow allow for two different options.

Option 1: Raw analytics fed through the Chord analytics layer can be routed through Census onward to any available Census destination.



Option 2: Raw CDP events that pass through Segment can be routed through Census onward to any available Census destination