Chord Commerce Data Platform
Data Insights and Activation

Salesforce Data Activation

5min

Being OMS agnostic, Chord allows for the configuration and ingestion of data from a variety of different sources; including Salesforce.

Chord customers today using Salesforce Commerce Cloud and Salesforce Marketing Cloud as their back-end OMS and primary marketing platform, can integrate these tools into their Chord set-up and, most importantly, take advantage of a variety of different options for data activation.

Standard Data Activation

This tier of data activation comes standard in all Chord integrations using either Salesforce Commerce Cloud or Salesforce Marketing Cloud.

Data Inflow

Data from Salesforce Commerce Cloud and Salesforce Marketing Cloud can be ingested into the Chord platform via Fivetran for historical backfill and ongoing ingestion.

 Data Inflow Diagram - Standard
Data Inflow Diagram - Standard


Data Outflow

Analytics & events can be sent through to either Salesforce Commerce Cloud or Salesforce Marketing Cloud via Segment if configured as Segment destinations.





 Data Outflow Diagram - Standard
Data Outflow Diagram - Standard


Advanced Data Activation

This level of data activation requires advanced permissioning and configuration of the Chord platform. Please reach out to [email protected] to learn more.

Data Inflow

Identical to Standard Data Inflow

 Data Inflow Diagram - Advanced
Data Inflow Diagram - Advanced


Data Outflow

Advanced data activation outflow allow for two different options.

Option 1: Raw analytics fed through the Chord analytics layer can be routed through Census onward to any available Census destination.



 Data Outflow Diagram - Advanced, Option 1
Data Outflow Diagram - Advanced, Option 1


Option 2: Raw CDP events that pass through Segment can be routed through Census onward to any available Census destination



 Data Outflow Diagram - Advanced, Option 2
Data Outflow Diagram - Advanced, Option 2


💡 If you or your team have additional questions please reach out to [email protected].