Sendlane

introduction sendlane helps ecommerce brands drive revenue with intelligent automation, real time behavior tracking, and multichannel marketing workflows the sendlane destination allows you to send rich, real time customer behavior and conversion events from your store (via chord) to your sendlane account this unlocks personalized email and sms marketing journeys, better audience segmentation, and advanced analytics in sendlane getting started to connect sendlane, you will need admin access to your sendlane account permission to create or manage api credentials a clear understanding of which customer attributes you want to send if you’re unsure about attribute mapping or segmentation strategy, that’s okay most brands refine this during setup connecting to the sendlane cdp destination log into the chord data platform navigate to the cdp click the "add" button next to destinations select sendlane from the destination catalog enter in the destination name and the click "create" to connect before connecting destinations in the chord cdp, please verify with all destination owners that all non chord cdp configured destinations are disabled running external destinations alongside configured chord cdp destinations can result in duplicate events downstream