---
title: Sendlane
slug: sendlane
docTags: 
createdAt: 2025-06-04T15:44:52.723Z
---

# Introduction

Sendlane helps eCommerce brands drive revenue with intelligent automation, real-time behavior tracking, and multichannel marketing workflows. 

The Sendlane destination allows you to send rich, real-time customer behavior and conversion events from your store (via Chord) to your Sendlane account. This unlocks personalized email and SMS marketing journeys, better audience segmentation, and advanced analytics in Sendlane.

## Getting started

To connect Sendlane, you will need:

- Admin access to your Sendlane account.
- Permission to create or manage API credentials.
- A clear understanding of which customer attributes you want to send. 

If you’re unsure about attribute mapping or segmentation strategy, that’s okay. Most brands refine this during setup.

# Connecting to the Sendlane CDP destination

1. Log into the Chord data platform.
2. Navigate to the CDP.
3. Click the **"Add"** button next to Destinations.
4. Select **Sendlane **from the destination catalog.
5. Enter in the destination name and the  
6. Click **"Create" **to connect.

:::hint{type="danger"}
Before connecting destinations in the Chord CDP, please verify with all Destination owners that all **non-Chord CDP** configured destinations are *disabled.*
**
Running external destinations alongside configured Chord CDP destinations ***can result in duplicate events downstream. ***
:::