Chord's Tracking Plan

Core Chord events
These events are required for Chord to model behavioral data from your website front-end. These are the minimum set of events that should be implemented.
Event name
Description
Suggested Source
﻿Cart Viewed﻿﻿
User viewed their shopping cart.
Website front-end
﻿Checkout Started﻿﻿
User initiated the order process (a transaction is created).
Website front-end
﻿Order Completed﻿﻿
User completed the order.
Website front-end
﻿Product Added﻿﻿
User added a product to their shopping cart.
Website front-end
Basic conversion journey
These events enable Chord to model behavioral data from your website front-end, and provide core events for the user conversion journey you can use in connected integrations.
Event name
Description
Suggested Source
﻿Cart Viewed﻿﻿
User viewed their shopping cart.
Website front-end
﻿Checkout Started﻿﻿
User initiated the order process (a transaction is created).
Website front-end
﻿Coupon Applied﻿﻿
Coupon was applied to a user's shopping cart.
Website front-end
﻿Coupon Denied﻿﻿
Coupon was not applied to a user's shopping cart.
Website front-end
﻿Coupon Entered﻿﻿
User entered a coupon on their shopping cart.
Website front-end
﻿Coupon Removed﻿﻿
User removed a coupon from their shopping cart.
Website front-end
﻿Email Captured﻿﻿
User entered an email address in a form on the website.
Website front-end
﻿Order Completed﻿﻿
User completed the order.
Website front-end and server
﻿Order Refunded﻿﻿
Order was refunded.
Server
﻿Product Added﻿﻿
User added a product to their shopping cart.
Website front-end
﻿Product Clicked﻿﻿
User clicked on a product.
Website front-end
﻿Product List Filtered﻿﻿
User filtered a product list or category.
Website front-end
﻿Product List Viewed﻿﻿
User viewed a product list or category.
Website front-end
﻿Product Removed﻿﻿
User removed a product from their shopping cart.
Website front-end
﻿Product Viewed﻿﻿
User viewed a product.
Website front-end
﻿Products Searched﻿﻿
User searched for products.
Website front-end
﻿Signed In﻿﻿
User signed into their account.
Website front-end
﻿Signed Out﻿﻿
User signed out from their account.
Website front-end
﻿Signed Up﻿﻿
User signed up for an account.
Website front-end
Expanded conversion journey
These events, combined with the basic conversion journey above, provide additional details about the conversion journey you can use in connected integrations.
Event name
Description
Suggested Source
﻿Cart Shared﻿﻿
Shared the cart with one or more friends.
Website front-end
﻿Product Added to Wishlist﻿﻿
User added a product to the wish list.
Website front-end
﻿Product Removed from Wishlist﻿﻿
User removed a product from the wish list.
Website front-end
﻿Product Reviewed﻿﻿
User reviewed a product.
Website front-end
﻿Product Shared﻿﻿
Shared a product with one or more friends.
Website front-end
﻿Promotion Clicked﻿﻿
User clicked on promotion.
Website front-end
﻿Promotion Viewed﻿﻿
User viewed promotion.
Website front-end
﻿Wishlist Product Added to Cart﻿﻿
User added a wishlist product to the cart.
Website front-end
﻿

Event name	Description	Suggested Source
Cart Viewed	User viewed their shopping cart.	Website front-end
Checkout Started	User initiated the order process (a transaction is created).	Website front-end
Order Completed	User completed the order.	Website front-end
Product Added	User added a product to their shopping cart.	Website front-end

Event name	Description	Suggested Source
Cart Viewed	User viewed their shopping cart.	Website front-end
Checkout Started	User initiated the order process (a transaction is created).	Website front-end
Coupon Applied	Coupon was applied to a user's shopping cart.	Website front-end
Coupon Denied	Coupon was not applied to a user's shopping cart.	Website front-end
Coupon Entered	User entered a coupon on their shopping cart.	Website front-end
Coupon Removed	User removed a coupon from their shopping cart.	Website front-end
Email Captured	User entered an email address in a form on the website.	Website front-end
Order Completed	User completed the order.	Website front-end and server
Order Refunded	Order was refunded.	Server
Product Added	User added a product to their shopping cart.	Website front-end
Product Clicked	User clicked on a product.	Website front-end
Product List Filtered	User filtered a product list or category.	Website front-end
Product List Viewed	User viewed a product list or category.	Website front-end
Product Removed	User removed a product from their shopping cart.	Website front-end
Product Viewed	User viewed a product.	Website front-end
Products Searched	User searched for products.	Website front-end
Signed In	User signed into their account.	Website front-end
Signed Out	User signed out from their account.	Website front-end
Signed Up	User signed up for an account.	Website front-end

Event name	Description	Suggested Source
Cart Shared	Shared the cart with one or more friends.	Website front-end
Product Added to Wishlist	User added a product to the wish list.	Website front-end
Product Removed from Wishlist	User removed a product from the wish list.	Website front-end
Product Reviewed	User reviewed a product.	Website front-end
Product Shared	Shared a product with one or more friends.	Website front-end
Promotion Clicked	User clicked on promotion.	Website front-end
Promotion Viewed	User viewed promotion.	Website front-end
Wishlist Product Added to Cart	User added a wishlist product to the cart.	Website front-end

Cart Abandoned