Chord's Tracking Plan

core chord events these events are required for chord to model behavioral data from your website front end these are the minimum set of events that should be implemented event name description suggested source relevant cdp destinations https //docs chord co/tracking plan/cart viewed user viewed their shopping cart website front end ga4 https //docs chord co/tracking plan/checkout started user initiated the order process (a transaction is created) website front end ga4, pinterest, snap, tiktok, triple whale, twitter ads https //docs chord co/tracking plan/order completed user completed the order website front end algolia, attentive, braze, facebook, ga4, google ads, klaviyo, northbeam, pinterest, snap, tiktok, triple whale, twitter ads https //docs chord co/tracking plan/product added user added a product to their shopping cart website front end algolia, attentive, facebook, ga4, klaviyo, pinterest, snap, tiktok, triple whale, twitter ads basic conversion journey these events enable chord to model behavioral data from your website front end, and provide core events for the user conversion journey you can use in connected integrations event name description suggested source relevant cdp destinations https //docs chord co/tracking plan/cart viewed user viewed their shopping cart website front end ga4 https //docs chord co/tracking plan/checkout started user initiated the order process (a transaction is created) website front end ga4, pinterest, snap, tiktok, triple whale, twitter ads consent preferences updated user updates their data privacy consent options this event runs under the hood from within the @chordcommerce/analytics package website front end all https //docs chord co/tracking plan/coupon applied coupon was applied to a user's shopping cart website front end ga4 https //docs chord co/tracking plan/coupon denied coupon was not applied to a user's shopping cart website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, posthog https //docs chord co/tracking plan/coupon entered user entered a coupon on their shopping cart website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, posthog https //docs chord co/tracking plan/coupon removed user removed a coupon from their shopping cart website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, posthog https //docs chord co/tracking plan/email captured user entered an email address in a form on the website website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, pinterest tag, posthog, tiktok pixel https //docs chord co/tracking plan/order completed user completed the order website front end and server algolia, attentive, braze, facebook, ga4, google ads, klaviyo, northbeam, pinterest, snap, tiktok, triple whale, twitter ads https //docs chord co/tracking plan/order refunded order was refunded server braze (cloud), ga4, northbeam https //docs chord co/tracking plan/product added user added a product to their shopping cart website front end algolia, attentive, facebook, ga4, klaviyo, pinterest, snap, tiktok, triple whale, twitter ads https //docs chord co/tracking plan/product clicked user clicked on a product website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, pinterest tag, posthog, tiktok pixel https //docs chord co/tracking plan/product list filtered user filtered a product list or category website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, posthog https //docs chord co/tracking plan/product list viewed user viewed a product list or category website front end ga4, snap capi https //docs chord co/tracking plan/product removed user removed a product from their shopping cart website front end ga4 https //docs chord co/tracking plan/product viewed user viewed a product website front end facebook, ga4, pinterest, snap, tiktok, triple whale https //docs chord co/tracking plan/products searched user searched for products website front end ga4, pinterest capi, snap, tiktok https //docs chord co/tracking plan/signed in user signed into their account website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, posthog https //docs chord co/tracking plan/signed out user signed out from their account website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, posthog https //docs chord co/tracking plan/signed up user signed up for an account website front end facebook, ga4, pinterest capi, snap, tiktok expanded conversion journey these events, combined with the basic conversion journey above, provide additional details about the conversion journey you can use in connected integrations event name description suggested source relevant cdp destinations https //docs chord co/tracking plan/cart shared shared the cart with one or more friends website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, posthog https //docs chord co/tracking plan/product added to wishlist user added a product to the wish list website front end facebook, ga4, pinterest capi, snap, tiktok https //docs chord co/tracking plan/product removed from wishlist user removed a product from the wish list website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, posthog https //docs chord co/tracking plan/product reviewed user reviewed a product website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, posthog https //docs chord co/tracking plan/product shared shared a product with one or more friends website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, posthog https //docs chord co/tracking plan/promotion clicked user clicked on promotion website front end ga4, snap capi, tiktok https //docs chord co/tracking plan/promotion viewed user viewed promotion website front end ga4, snap capi https //docs chord co/tracking plan/wishlist product added to cart user added a wishlist product to the cart website front end amplitude, attentive, axon, bing ads, braze, delighted, gtm, iterable, klaviyo, ninetailed, posthog