--- title: Chord's Tracking Plan slug: tracking-plan docTags: createdAt: 2026-01-21T23:00:52.284Z --- ## Core Chord Events These events are required for Chord to model behavioral data from your website front-end. These are the minimum set of events that should be implemented. | **Event name** | **Description** | **Suggested Source** | **Relevant CDP Destinations** | | ---------------------------------------------------------------------------- | ------------------------------------------------------------ | -------------------- | ------------------------------------------------------------------------------------------------------------------------------ | | **[Cart Viewed](https://docs.chord.co/tracking-plan/cart-viewed)** | User viewed their shopping cart. | Website front-end | *GA4* | | **[Checkout Started](https://docs.chord.co/tracking-plan/checkout-started)** | User initiated the order process (a transaction is created). | Website front-end | *GA4, Pinterest, Snap, TikTok, Triple Whale, Twitter Ads* | | **[Order Completed](https://docs.chord.co/tracking-plan/order-completed)** | User completed the order. | Website front-end | *Algolia, Attentive, Braze, Facebook, GA4, Google Ads, Klaviyo, Northbeam, Pinterest, Snap, TikTok, Triple Whale, Twitter Ads* | | **[Product Added](https://docs.chord.co/tracking-plan/product-added)** | User added a product to their shopping cart. | Website front-end | *Algolia, Attentive, Facebook, GA4, Klaviyo, Pinterest, Snap, TikTok, Triple Whale, Twitter Ads* | ## Basic conversion journey These events enable Chord to model behavioral data from your website front-end, and provide core events for the user conversion journey you can use in connected integrations. | **Event name** | **Description** | **Suggested Source** | **Relevant CDP Destinations** | | -------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------- | ---------------------------- | ---------------------------------------------------------------------------------------------------------------------------------- | | **[Cart Viewed](https://docs.chord.co/tracking-plan/cart-viewed)** | User viewed their shopping cart. | Website front-end | *GA4* | | **[Checkout Started](https://docs.chord.co/tracking-plan/checkout-started)** | User initiated the order process (a transaction is created). | Website front-end | *GA4, Pinterest, Snap, TikTok, Triple Whale, Twitter Ads* | | Consent Preferences Updated | User updates their data privacy consent options. This event runs under the hood from within the @chordcommerce/analytics package. | Website front-end | *All* | | **[Coupon Applied](https://docs.chord.co/tracking-plan/coupon-applied)** | Coupon was applied to a user's shopping cart. | Website front-end | *GA4* | | **[Coupon Denied](https://docs.chord.co/tracking-plan/coupon-denied)** | Coupon was not applied to a user's shopping cart. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, PostHog* | | **[Coupon Entered](https://docs.chord.co/tracking-plan/coupon-entered)** | User entered a coupon on their shopping cart. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, PostHog* | | **[Coupon Removed](https://docs.chord.co/tracking-plan/coupon-removed)** | User removed a coupon from their shopping cart. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, PostHog* | | **[Email Captured](https://docs.chord.co/tracking-plan/email-captured)** | User entered an email address in a form on the website. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, Pinterest Tag, Posthog, TikTok Pixel* | | **[Order Completed](https://docs.chord.co/tracking-plan/order-completed)** | User completed the order. | Website front-end and server | *Algolia, Attentive, Braze, Facebook, GA4, Google Ads, Klaviyo, Northbeam, Pinterest, Snap, TikTok, Triple Whale, Twitter Ads* | | **[Order Refunded](https://docs.chord.co/tracking-plan/order-refunded)** | Order was refunded. | Server | *Braze (Cloud), GA4, Northbeam* | | **[Product Added](https://docs.chord.co/tracking-plan/product-added)** | User added a product to their shopping cart. | Website front-end | *Algolia, Attentive, Facebook, GA4, Klaviyo, Pinterest, Snap, TikTok, Triple Whale, Twitter Ads* | | **[Product Clicked](https://docs.chord.co/tracking-plan/product-clicked)** | User clicked on a product. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, Pinterest Tag, PostHog, TikTok Pixel* | | **[Product List Filtered](https://docs.chord.co/tracking-plan/product-list-filtered)** | User filtered a product list or category. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, PostHog* | | **[Product List Viewed](https://docs.chord.co/tracking-plan/product-list-viewed)** | User viewed a product list or category. | Website front-end | *GA4, Snap CAPI* | | **[Product Removed](https://docs.chord.co/tracking-plan/product-removed)** | User removed a product from their shopping cart. | Website front-end | *GA4* | | **[Product Viewed](https://docs.chord.co/tracking-plan/product-viewed)** | User viewed a product. | Website front-end | *Facebook, GA4, Pinterest, Snap, TikTok, Triple Whale* | | **[Products Searched](https://docs.chord.co/tracking-plan/products-searched)** | User searched for products. | Website front-end | *GA4, Pinterest CAPI, Snap, TikTok* | | **[Signed In](https://docs.chord.co/tracking-plan/signed-in)** | User signed into their account. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, PostHog* | | **[Signed Out](https://docs.chord.co/tracking-plan/signed-out)** | User signed out from their account. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, PostHog* | | **[Signed Up](https://docs.chord.co/tracking-plan/signed-up)** | User signed up for an account. | Website front-end | *Facebook, GA4, Pinterest CAPI, Snap, TikTok* | ## Expanded conversion journey These events, combined with the basic conversion journey above, provide additional details about the conversion journey you can use in connected integrations. | **Event name** | **Description** | **Suggested Source** | **Relevant CDP Destinations** | | -------------------------------------------------------------------------------------------------------- | ------------------------------------------ | -------------------- | ----------------------------------------------------------------------------------------------------- | | **[Cart Shared](https://docs.chord.co/tracking-plan/cart-shared)** | Shared the cart with one or more friends. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, PostHog* | | **[Product Added to Wishlist](https://docs.chord.co/tracking-plan/product-added-to-wishlist)** | User added a product to the wish list. | Website front-end | *Facebook, GA4, Pinterest CAPI, Snap, TikTok* | | **[Product Removed from Wishlist](https://docs.chord.co/tracking-plan/product-removed-from-wishlist)** | User removed a product from the wish list. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, PostHog* | | **[Product Reviewed](https://docs.chord.co/tracking-plan/product-reviewed)** | User reviewed a product. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, PostHog* | | **[Product Shared](https://docs.chord.co/tracking-plan/product-shared)** | Shared a product with one or more friends. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, PostHog* | | **[Promotion Clicked](https://docs.chord.co/tracking-plan/promotion-clicked)** | User clicked on promotion. | Website front-end | *GA4, Snap CAPI, TikTok* | | **[Promotion Viewed](https://docs.chord.co/tracking-plan/promotion-viewed)** | User viewed promotion. | Website front-end | *GA4, Snap CAPI* | | **[Wishlist Product Added to Cart](https://docs.chord.co/tracking-plan/wishlist-product-added-to-cart)** | User added a wishlist product to the cart. | Website front-end | *Amplitude, Attentive, Axon, Bing Ads, Braze, Delighted, GTM, Iterable, Klaviyo, Ninetailed, PostHog* |