---
title: Web Pixel
slug: web-pixel
createdAt: 2024-04-09T17:26:11.182Z
---

Chord's tracking can be easily installed on Shopify stores using a Shopify custom web pixel. A Shopify custom web pixel is a JavaScript code snippet that runs on Shopify themes and on Shopify checkouts. Pixels are managed through the **Customer events** page in Shopify.

Chord's web pixel includes:

- Pre-checkout tracking from the Shopify theme storefront (e.g., "Product Viewed" track events, page views)
- Checkout tracking from Shopify checkout (e.g., "Payment Info Entered" track events, page views)

Chord's web pixel can only add pre-checkout tracking to your storefront if your storefront uses a Shopify theme. If your storefront is headless:

1. add pre-checkout tracking using the [analytics SDK npm package](docId\:XDo-mGzIP_SQ_feVf6RUI) instead.
2. continue to use the web pixel for checkout tracking.

Keep reading to for an in-depth guide to adding the Chord web pixel to your Shopify store:

- [Installation](docId\:zuG-19SU0RUfAEs0k_0Ix)
- [Configuration](docId\:qMM8Kz1WShyJhs9qbh0vm)
- [Usage](docId\:gvuGCbQHfkHEUhE58wpKe)
- [Consent Management](docId\:dbKzUyYJsHKX7dzHiSfeZ)