> For the complete documentation index, see [llms.txt](https://docs.chord.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.chord.co/readme.md).

# Welcome to Chord Docs

Chord is a commerce data and AI platform for modern brands. It unifies your commerce data, models it into a trusted foundation, and lets your team get answers and take action without waiting on SQL or analysts.

## How the pieces fit

Data moves through Chord in one direction: it's collected from your store and other systems, centralized in a data warehouse, modeled, and then analyzed and activated. [How Chord works](/get-started/how-chord-works.md) walks through each stage.

| Area                                                            | What it covers                                                             |
| --------------------------------------------------------------- | -------------------------------------------------------------------------- |
| [Collect data](/collect-data/overview.md)                       | Your tracking plan, pixel setup and server-side events                     |
| [Connect sources](/connect-sources/overview.md)                 | Getting data from your other systems into Chord                            |
| [Model your data](/model-your-data/overview.md)                 | The data models that turn raw data into a trusted foundation               |
| [Analyze with dashboards](/analyze-with-dashboards/overview.md) | Reports, dashboards and explores in Chord Analytics                        |
| [Analyze with AI](/analyze-with-ai/overview.md)                 | Ask questions, connect external AI tools and configure your business logic |
| [Activate](/activate/overview.md)                               | Audiences, data activations and event streaming                            |

## Where to start

* **New to Chord?** Start with [Ask Chord](/analyze-with-ai/ai-chat.md) to see what Chord can do with your data.
* **Setting Chord up?** Follow the [implementation guide](/get-started/implementation-guide.md).
* **Using Claude or another AI tool?** Connect it with [MCP setup](/analyze-with-ai/mcp-setup.md).

Questions or feedback? Reach out to <help@chord.co>.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.chord.co/readme.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.