Chord Commerce Data Platform
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Data Models
Chord's Methodology as Compare...
Google Analytics 4
2min
Google Analytics offers an excellent version of attribution, but it doesnβt let you combine attribution with other insights that non-tracked data can deliver. For example, e-commerce merchants might want to compare attribution channels for specific products or for certain user segments.
Timezones
Chord provides various timezones for timestamp fields so you can customize them to your timezone. Chord's default timezone is UTC and provides the following additional timezone options: Pacific, Mountain, Central, and Eastern.
In Google Analytics 4, the timezone can be configured in settings, so you can check the timezone of your account to then use the same timezone within Chord.
Updated 09 Jul 2024
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