Google Analytics 4

overview google analytics offers an excellent version of attribution, but it doesn’t let you combine attribution with other insights that non tracked data can deliver for example, e commerce merchants might want to compare attribution channels for specific products or for certain user segments variations between chord data models and the google analytics 4 platform timezones chord provides various timezones for timestamp fields so you can customize them to your timezone chord's default timezone is utc and provides the following additional timezone options pacific, mountain, central, and eastern in google analytics 4 (ga4), the timezone can be configured in settings, so you can check the timezone of your account to then use the same timezone within chord bounce rate calculations chord's definition of a bounce is any single page session on the ga4 platform, a bounce is defined as any session that was not engaged , which means that the bounce rate is now also susceptible to what is also configured as a key event in ga4 for example if there are single page sessions with a particular event (such as order completed ) and if the same event was also configured as a "key event" via ga4, it will not be counted as a bounce in ga4