Chord Commerce Data Platform
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Data Models
Chord's Methodology as Compare...

Google Analytics 4

2min

Overview

Google Analytics offers an excellent version of attribution, but it doesn’t let you combine attribution with other insights that non-tracked data can deliver. For example, e-commerce merchants might want to compare attribution channels for specific products or for certain user segments.

Variations Between Chord's Data Models and the Google Analytics 4 Platform

Timezones

Chord provides various timezones for timestamp fields so you can customize them to your timezone. Chord's default timezone is UTC and provides the following additional timezone options: Pacific, Mountain, Central, and Eastern.

In Google Analytics 4, the timezone can be configured in settings, so you can check the timezone of your account to then use the same timezone within Chord.