Google Analytics offers an excellent version of attribution, but it doesn’t let you combine attribution with other insights that non-tracked data can deliver. For example, e-commerce merchants might want to compare attribution channels for specific products or for certain user segments.

Chord provides various timezones for timestamp fields so you can customize them to your timezone. Chord's default timezone is UTC and provides the following additional timezone options: Pacific, Mountain, Central, and Eastern.

In Google Analytics 4 (GA4), the timezone can be configured in settings, so you can check the timezone of your account to then use the same timezone within Chord.

Chord's definition of a bounce is any single-page session. On the GA4 platform, a bounce is defined as any session that was not engaged, which means that the bounce rate is now also susceptible to what is also configured as a key event in GA4.

For example: If there are single-page sessions with a particular event (such as order_completed) and if the same event was also configured as a "key event" via GA4, it will not be counted as a bounce in GA4.