Google Analytics 4

Google Analytics offers an excellent version of attribution, but it doesn’t let you combine attribution with other insights that non-tracked data can deliver. For example, e-commerce merchants might want to compare attribution channels for specific products or for certain user segments.

Timezones

Chord provides various timezones for timestamp fields so you can customize them to your timezone. Chord's default timezone is UTC and provides the following additional timezone options: Pacific, Mountain, Central, and Eastern.

In Google Analytics 4, the timezone can be configured in settings, so you can check the timezone of your account to then use the same timezone within Chord.