Chord's analytics platform is a powerful tool that helps businesses collect, organize, and interpret data, transforming raw information into actionable insights. With customizable dashboards and reports, brand operators, analysts, and marketers can visualize trends, measure key metrics, and optimize strategies across various channels, empowering teams to drive growth and efficiency with confidence.

Below is a tour of the Analytics Homepage and its key features.

The Analytics Homepage consists of the following features:

More information on each of the above features is provided below.

This is the first page you will land on under the Analytics Homepage. You'll be able to see all of the dashboards (reports) in your personal folder via the dropdown menu on the top left.

You will also be able to create new reports from this page, as well as share and import dashboard links with your team. You can also publish a report in your personal folder as well.

For more information on publishing reports, please see our documentation here.

By default, the Reports page will display all of the reports that Chord provides. Additionally, any custom, personal reports that are published will also appear here. You can also use the dropdown filder on the top right to see all reports, only Chord Reports, or only Shared Reports.

Published reports will be tagged with the name of the individual who created and published the report. For more information about publishing and unpbulishing custom reports, please refer to this document.

The Explores page is where you can dive into your data a bit deeper and use different data dimensions to create individual measures to build visualizations and reports. You can use the dropdown menu on the top left to explore different categories of data that Chord collects on behalf of your store.