Audiences
Chord Audiences is a comprehensive home base that enables brands to better connect with and retain customers using the data gathered and enriched by the Chord Commerce platform.
Using Audiences, Chord brands will be able to:
- Personalize content and marketing campaigns for specific sets of customers to increase brand awareness and engagement.
- Leverage customer data to help with product planning and sales optimization.
- Unlock the potential of customer data by utilizing the data activation suite - and more!
- Ability to access and sync audiences across your organization
If your organization does not yet have access to Audiences, you can easily request this feature following the steps below.
- Log into the Chord Commerce data platform.
- Click on Audiences in the side navigation pane.
- Click the "Request Early Access" button.
- Once submitted, you will see that the request was received by our team. A Chord team member will review your request and enable Audiences for you and your organization.
Once access is granted, you are now one step closer to activating key customer segments!
Once Audiences is activated for your organization, you will receive an e-mail from [email protected] or another team member.
The Shared Audiences tab displays all custom audience segments that exist for your organization. These audiences can be synced and activated downstream via audience destinations.
Simply search for your desired audience segment in the dropdown and then click Sync Audience to be taken to audience destinations to set up your sync.
We are working on the ability to create a custom audience segment from scratch. In the meantime, you can browse existing audience templates (prebuilt audiences) and build your custom audience from these templates. You can also check our documentation on how to create custom audiences via LookML.
If you need assistance, please reach out to [email protected].
Chord has created a number of audiences for you to be able to use and activate instantly. You can activate these audience segments immediately, or use them as templates to build custom audiences. To use prebuilt audiences, follow the instructions below.
- Log into the Chord Commerce data platform.
- Click on the Audiences link in the lefthand navigation page.
- Select βPrebuilt Audiencesβ.
- View and use a pre-built audience of your choice.
- Once you select a prebuilt audience, you will have a couple of different options for your chosen audience segment:
- If you would like to use the prebuilt audience segment as-is, you can easily send your prebuilt audience of choice to a third-party destination of your choice by clicking "Sync Audience" (Requires access to Chord's Data Activation suite).
- If you would like to add further customizations or dimensions to a prebuilt audience, click βUse as Templateβ to use the prebuilt audience as a starter template.
Read more about Chordβs pre-built audiences here!
This section is gated on the Chord platform since it requires access to Chordβs Data Activations feature. Please reach out to your account manager for additional information and to request access if you do not see our audience destinations. Alternatively, you can also request access through the platform directly on this tab.
With the Chord Activations Suite, you can use your audience data in useful ways to drive marketing campaigns and analytical insights downstream.
- If you want to activate a custom audience segment in a pre-existing destination that has already been set up, click on Manage Syncs.
- Note: If you have not yet set up destinations or your desired destination has not been created yet, follow the destination creation instructions here.
- From here, click Add New Sync to add a new sync to an existing destination.
- Using the Sync UI, select the following options to locate the custom audience youβd like to use:
Follow the rest of the Sync UI flow as normal. For more information, check out our activations documentation here.
- Issue: I don't see the pre-built audiences segments. What am I doing wrong?
- Solution: Your organization may not have Audiences enabled. Check to see if you need to request access. If an access request has already been submitted, we're already working on your request and will grant you access shortly!
- Issue: How do I get Chord's Data Activations feature?
- Solution: Requesting access to Chord's Data Activations for your organization can be done instantly and within the product. Follow the steps below:
- After you've logged into Chord, click on "Data Activations" in the sidebar menu pane.
- On the Data Activations page, click the pink "Request Access" button.
- Your request will be reviewed by our Accounts team. We will be reaching out shortly. In the meantime, feel free to familiarize yourself with Activations with our feature documentation!
- Question: Can I edit or customize these pre-built audiences?
- Yes, you can edit or customize these pre-built audiences. You can do so by following the steps below:
- Click on a pre-built audience you'd like to edit.
- On the audience list page, find and click the gear icon near the top right corner of the page.
- Click "Save As..."
- Edit the audience list to your preferences.
- Note: The audience that you edit or otherwise customize on top of the existing pre-built audience template will not appear in Data Activations quite yet. We are working on supporting this flow - coming soon!
Need help? Contact Chord support at [email protected]!