Chord Commerce Data Platform
Data Insights and Activation
Audiences
9min
Audiences page
Chord Audiences is a comprehensive home base that enables brands to better connect with and retain customers using the data gathered and enriched by the Chord Commerce platform.
Using Audiences, Chord brands will be able to:
- Personalize content and marketing campaigns for specific sets of customers to increase brand awareness and engagement.
- Leverage customer data to help with product planning and sales optimization.
- Unlock the potential of customer data by utilizing the data activation suite - and more!
If your organization does not yet have access to Audiences, you can easily request this feature following the steps below.
- Log into the Chord Commerce data platform.
- Click on Audiences in the side navigation pane.
- Click the "Request Early Access" button.
- Once submitted, you will see that the request was received by our team. A Chord team member will review your request and enable Audiences for you and your organization.
Once Audiences is activated for your organization, you will receive an e-mail from [email protected] or another team member.
Audiences - Request Access screen
Audiences - Request Received screen
Once access is granted, you are now one step closer to activating key customer segments!
- Log into the Chord Commerce data platform.
- Click on Audiences in the side navigation pane.
- View and select a pre-built audience of your choice.
- Download your favorite pre-built audiences and save them to your personal folder.
- For brands with Chord's Data Activation suite enabled, you can easily send pre-built audiences to a third-party destination of your choice by clicking "Activate Audience"!
Pre-built Audiences page
Sample customer list
- Issue: I don't see the pre-built audiences segments. What am I doing wrong?
- Solution: Your organization may not have Audiences enabled. Check to see if you need to request access. If an access request has already been submitted, we're already working on your request and will grant you access shortly!
- Issue: How do I get Chord's Data Activations feature?
- Solution: Requesting access to Chord's Data Activations for your organization can be done instantly and within the product. Follow the steps below:
- After you've logged into Chord, click on "Data Activations" in the sidebar menu pane.
- On the Data Activations page, click the pink "Request Access" button.
- Your request will be reviewed by our Accounts team. We will be reaching out shortly. In the meantime, feel free to familiarize yourself with Activations with our feature documentation!
- Question: Can I edit or customize these pre-built audiences?
- Yes, you can edit or customize these pre-built audiences. You can do so by following the steps below:
- Click on a pre-built audience you'd like to edit.
- On the audience list page, find and click the gear icon near the top right corner of the page.
- Click "Save As..."
- Edit the audience list to your preferences.
- Note: The audience that you edit or otherwise customize on top of the existing pre-built audience template will not appear in Data Activations quite yet. We are working on supporting this flow - coming soon!
Gear button location
Save As location
Need help? Contact Chord support at [email protected]!
Updated 26 Sep 2024
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