Audiences

introduction chord audiences is a comprehensive home base that enables brands to better connect with and retain customers using the data gathered and enriched by the chord commerce platform using audiences, chord brands will be able to personalize content and marketing campaigns for specific sets of customers to increase brand awareness and engagement leverage customer data to help with product planning and sales optimization unlock the potential of customer data by utilizing the data activation suite and more! features ability to access and sync audiences across your organization nine (9) pre built audience segments , including predictive audiences simple data activation capability via chord data activations (if enabled on your account) getting started request early access to audiences if your organization does not yet have access to audiences, you can easily request this feature following the steps below log into the chord commerce data platform click on audiences in the side navigation pane click the "request early access" button once submitted, you will see that the request was received by our team a chord team member will review your request and enable audiences for you and your organization once access is granted, you are now one step closer to activating key customer segments! once audiences is activated for your organization, you will receive an e mail from help\@chord co or another team member using shared audiences the shared audiences tab displays all custom audience segments that exist for your organization these audiences can be synced and activated downstream via audience destinations simply search for your desired audience segment in the dropdown and then click sync audience to be taken to audience destinations to set up your sync we are working on the ability to create a custom audience segment from scratch in the meantime, you can browse existing audience templates ( prebuilt audiences ) and build your custom audience from these templates you can also check our documentation on how to create custom audiences via lookml if you need assistance, please reach out to help\@chord co mailto\ help\@chord co using chord prebuilt audiences chord has created a number of audiences for you to be able to use and activate instantly you can activate these audience segments immediately, or use them as templates to build custom audiences to use prebuilt audiences, follow the instructions below log into the chord commerce data platform click on the audiences link in the lefthand navigation page select “ prebuilt audiences ” view and use a pre built audience of your choice once you select a prebuilt audience, you will have a couple of different options for your chosen audience segment if you would like to use the prebuilt audience segment as is , you can easily send your prebuilt audience of choice to a third party destination of your choice by clicking " sync audience " (requires access to chord's data activation suite) if you would like to add further customizations or dimensions to a prebuilt audience , click “ use as template ” to use the prebuilt audience as a starter template read more about chord’s pre built audiences here ! using audience destinations this section is gated on the chord platform since it requires access to chord’s data activations feature please reach out to your account manager for additional information and to request access if you do not see our audience destinations alternatively, you can also request access through the platform directly on this tab with the chord activations suite, you can use your audience data in useful ways to drive marketing campaigns and analytical insights downstream if you want to activate a custom audience segment in a pre existing destination that has already been set up, click on manage syncs note if you have not yet set up destinations or your desired destination has not been created yet, follow the destination creation instructions here https //docs chord co/data activations#xcfzl from here, click add new sync to add a new sync to an existing destination using the sync ui, select the following options to locate the custom audience you’d like to use follow the rest of the sync ui flow as normal for more information, check out our activations documentation here troubleshooting and faqs issue i don't see the pre built audiences segments what am i doing wrong? solution your organization may not have audiences enabled check to see if you need to request access if an access request has already been submitted, we're already working on your request and will grant you access shortly! issue how do i get chord's data activations feature? solution requesting access to chord's data activations for your organization can be done instantly and within the product follow the steps below after you've logged into chord, click on " data activations " in the sidebar menu pane on the data activations page, click the pink " request access " button your request will be reviewed by our accounts team we will be reaching out shortly in the meantime, feel free to familiarize yourself with activations with our feature documentation ! question can i edit or customize these pre built audiences? yes, you can edit or customize these pre built audiences you can do so by following the steps below click on a pre built audience you'd like to edit on the audience list page, find and click the gear icon near the top right corner of the page click "save as " edit the audience list to your preferences note the audience that you edit or otherwise customize on top of the existing pre built audience template will not appear in data activations quite yet we are working on supporting this flow coming soon! contact support need help? contact chord support at help\@chord co !