Consent Management

Consent Management is the process of informing customers about the data your business collects and how it is used, and giving them the ability to opt in or out. It's important for compliance with data privacy laws, like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

You can use a Consent Management Platform (CMP) on your website to collect and store customer data collection preferences. Once you've set up your CMP, you can configure your data collection to respect those preferences.

Chord collects customer data by sending tracking events to Segment. Segment sends Chord's tracking data to other connected platforms, and can also load tracking libraries directly in the browser for enhanced tracking. We recommend configuring consent management within the CDP to ensure that every step in the data collection process respects the customer's consent.

To configure consent management on your website, you'll add some Javascript to your website front-end that wraps Segment's analytics.js library and appends a consent object to every event with the customer data collection preferences from the CMP. Within Segment, you can define which preferences apply to which Segment destinations, and then Segment will only send events to destinations that a customer has consented to.

See our guides for consent management with the Shopify Customer Privacy API and OneTrust for implementation examples.