Chord Commerce Data Platform
Predictive Models
Customer Lifetime Revenue (CLR)
1min
what is customer lifetime revenue? customer lifetime revenue and purchase likelihood are predictive insights about customers who have made at least one purchase in your online store while both tools forecast future buying behavior, how you think about them from a marketing perspective may differ customer lifetime revenue and purchase likelihood docid 7c0gpeaybzjwgado3t2ib customer lifetime revenue (clr) explanation docid\ hpomh0f8ykr1vksnejpem recency, frequency, monetary value (rfm) docid\ l91upcbiucx4huap2byfi clr and rfm data table glossary docid\ xzu kfldmlty4bseziain clr and rfm on the chord commerce data platform docid\ sof9hufll1n0 7u4nvhro