Consent Management

the chord web pixel integrates native consent management features from shopify and the cdp so you can accurately comply with your customer's privacy preferences on your shopify storefront, you will typically gather data processing permissions from your customers using shopify's customer privacy api it's available on both shopify themes and headless shopify sites when you install the chord web pixel on your shopify storefront, you can configure the customer privacy settings for the web pixel these settings control whether the chord tracking pixel will capture data and send it to the cdp for example, to require customer consent for data collection for marketing and analytics purposes before any data is captured, you can adjust your web pixel settings to load the web pixel only after receiving this consent the chord web pixel also includes granular information about the customer's data processing permissions on every tracking event that goes to the cdp in the cdp, you can configure how these customer permissions should impact data delivery to cdp destinations for example, if you use a destination where data could be considered as being sold, you can configure consent in the cdp to ensure that tracking events from customers who have consented to their data being sold are the only ones sent to this specific cdp destination please reach out to a local attorney who may be better equipped to answer any specific questions you may have concerning data privacy laws and applicability customer privacy settings for web pixel you can configure the customer privacy setting of the chord web pixel on your store this will determine when the pixel code actually executes and can collect tracking data configuring in shopify to configure the customer privacy setting for the web pixel, go to settings > customer events in your shopify store admin and select the chord web pixel review the customer privacy settings there are two main categories permission controls whether the pixel collects data in cases where customer permission has been granted data sale controls whether the pixel collects data in cases where the customer has opted out of their data being sold configure the settings and select save the settings will take effect immediately, so make sure you are gathering customer preferences with the customer privacy api before you do so for more details about the functionality, see shopify's documentation on pixel customer privacy settings and an overview of shopify customer privacy cdp consent management the chord web pixel automatically adds customer privacy preferences from shopify's customer privacy api to a consent object on all cdp events this allows you to enforce the customer's privacy preferences when routing events to cdp destinations it won't have an impact until you configure consent management in the cdp please ask the chord team for assistance in doing so