This document will walk through integrating Chord's CDP (powered by Segment) with Klaviyo. Once you integrate, you'll be able to trigger and filter flows, and define segments using events synced to Klaviyo from your Segment project. We will be able to sync any track and identify calls you make from Segment to Klaviyo.
What is Klaviyo
Klaviyo is a marketing automation platform that automates SMS and email marketing to help your business acquire, retain and grow your customers by sending marketing emails. It is a unified customer platform that provides your online store with ownership of your consumer data and interactions, helping you turning transactions with customers into productive long-term relationships—at scale.
Setting up Klaviyo as a Destination
From your Segment project page, click Connections in the left hand navigation bar, then click Add Destination on the right side of the page.
Search for Klaviyo in the Segment catalog. Once it appears, click on the Klaviyo tile, and then click Configure Klaviyo on the next page.
Click "Configure Klaviyo" and select your data source from your project: your front and backend Source
Navigate to Klaviyo - Settings > API Keys and provide the following keys/ID in the next page
- Your public Klaviyo API key
- The list ID of the default list you want to sync with
In Other Settings verify that Enforce Email as Primary Identifier is set to On. along with It Confirm Optin
We also recommend that Send Placed Order Events as Order Completed being enabled