Order Attribution on Chord

this is a new explore introduced in may 2025 introduction since a customer can purchase from a brand more than once, it follows that brands will want to analyze different purchase paths than rolling them all up to the first order’s attribution instead of centering analysis at the user level, this new explore is centered around orders, or when a customer makes a purchase on chord, we identify the session when a customer makes their first purchase and then we repeat the attribution exercise with every following session as part of order attribution thus, we apply a brand’s chosen specific attribution methodology based on orders essentially, order attribution allows brands to analyze sessions and revenue for all purchase data it’s useful for understanding both marketing attribution and connecting sessions to specific orders you can use chord’s order attribution explore when you want to measure the performance of marketing efforts tied to multiple purchases you're evaluating campaign roi, revenue by channel, or purchase funnel effectiveness you're reporting on conversion events, like how many orders were driven by a campaign getting started log into the chord commerce data platform navigate to your analytics page click the explores tab select the marketing attribution order attribution item in the dropdown menu (see first image) navigate to the order attribution field list on the lefthand side to access the new attribution point dimensions (see second image) select an attribution point dimension applicable to your analysis additionally, if you’d like to use different attribution measures, you can select attribution measures under the measures list on the lefthand navigation pane (see third image) for more information on the differences between dimensions and measures , click here