Chord Commerce Event Tracking
Using with Shopify

Web Pixel

2min

Chord's tracking can be easily installed on Shopify stores using a Shopify custom web pixel. A Shopify custom web pixel is a JavaScript code snippet that runs on Shopify themes and on Shopify checkouts. Pixels are managed through the Customer events page in Shopify.

Chord's web pixel includes:

  • Pre-checkout tracking from the Shopify theme storefront (e.g., "Product Viewed" track events, page views)
  • Checkout tracking from Shopify checkout (e.g., "Payment Info Entered" track events, page views)

Chord's web pixel can only add pre-checkout tracking to your storefront if your storefront uses a Shopify theme. If your storefront is headless:

  1. add pre-checkout tracking using the analytics SDK npm package instead.
  2. continue to use the web pixel for checkout tracking.

Keep reading to for an in-depth guide to adding the Chord web pixel to your Shopify store:



Updated 30 Sep 2024
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