Attribution Channel Mapping
Chord provides an out-of-the-box mapping for pages to the attribution channel. However, brands sometimes have sources and channels that they want to track outside the standard Chord mapping. This configuration replaces the Chord mapping with the brand's custom mapping and adds the additional detail of being able to assign a Sub-Channel to the sources.
The configuration allows the brand to define the channel of the page based on a combination of the following options:
- Medium - the UTM Medium for the page
- Source - the UTM Souce for the page
- GCLID - whether the page view has a google click id (GCLID) or not
- Query - any additional UTM parameters in the query including things like utm_campaign, product or variant id, utm_term, or utm_content.
- Referrer - any referrer details.
For each of these, the brand can define the listed field condition's operator - Equal, Not Equal, Contains, Does Not Contain.
For example- Medium Does Not Contain Paid and Source Equals Facebook could be Organic Social.The configuration first evaluates the page utm details and then evaluates the referrer.