Attribution Channel Mapping

note our model amplifications feature only accepts files in csv format at this time please make sure the files you upload are csv files overview chord provides an out of the box mapping for pages to the attribution channel however, brands sometimes have sources and channels that they want to track outside the standard chord mapping this configuration replaces the chord mapping with the brand's custom mapping and adds the additional detail of being able to assign a sub channel to the sources how it works the configuration allows the brand to define the channel of the page based on a combination of the following options medium the utm medium for the page source the utm souce for the page gclid whether the page view has a google click id (gclid) or not query any additional utm parameters in the query including things like utm campaign, product or variant id, utm term, or utm content referrer any referrer details for each of these, the brand can define the listed field condition's operator equal, not equal, contains, does not contain for example medium does not contain paid and source equals facebook could be organic social the configuration first evaluates the page utm details and then evaluates the referrer