Many advertising sources provide direct connections to our data warehouse, like Facebook, Google, Pinterest, TikTok, and YouTube. But what if your brand spends advertising dollars on other sources? The Advertising Spend configuration allows you to include any source in our Ads modeling.

All that's needed to include a source is the date of the spend, the amount spent, and the name of the source. This allows the model to capture a high-level view of the spend by source.

Unlike connected data sources, the configuration is limited to overall spend per source and does not drill down into more detailed information on campaign or metrics like views, clicks, and impressions.

Brands can easily extend their enriched Chord data set to include Ad Spend data and answer more robust business questions about return on investment by channel, campaign, and even demonstrate product interests by channel.