Chord CDP
A Customer Data Platform (CDP) is typically described as a unified software solution designed to assist e-commerce marketers, operators, and analysts to centralize, organize, and activate customer data.
CDPs have become increasingly more important for e-commerce brands as customers shop through multiple channels (often checking out from highly complex customer journeys) and as brands have many more ways to advertise their products and encourage new and returning customers to make a purchase.
Chord’s CDP solution helps brands mitigate different challenges when it comes to marketing and e-commerce, such as:
- Fragmented Data Silos: A core benefit of a CDP is having one central platform that unifies data from multiple sources, such as websites, advertising platforms, and more.
- Lack of Data Trust: Chord’s CDP relies on robust methodologies and/or features that ensure data accuracy and reliability (e.g., continuous monitoring).
- Inconsistent Customer Definitions: Chord helps brands establish a "single source of truth" for terms like customer lifetime value or average revenue per user.
Brands can take advantage of CDPs to accomplish the following:
- Behavioral Retargeting: Re-engage inactive customers by creating custom audiences and sending these custom audiences to an e-mail marketing platform to send them a special offer.
- Predictive Analytics: Anticipate customer needs and trends by leveraging advanced predictive analytics features, such as at-risk customers or almost-purchasers.
- Cross-Channel Campaigns: Synchronize customer outreach across many different platforms in marketing, CRM tools, and more.
Chord’s CDP is built by e-commerce experts with marketers, operators, and analysts in mind—minimal technical expertise is required to unlock the full potential of your customer data on our platform.
Our CDP solution has many benefits, including (but not limited to):
- Personalized Marketing and Activation: Chord CDP enables marketers to create tailored campaigns based on unified customer data.
- Improved Decision-Making: In turn, having reliable data at your fingertips via our CDP enables strategic and successful business decisions to boost your bottom line. Our advanced dashboards and predictive models enable lightning-fast analysis to help you make important decisions about your store.
- Operational Efficiency: Chord’s powerful CDP platform reduces time spent managing and analyzing data manually.
Key features of the Chord CDP include the following:
- Data Collection & Organization
- Single view of all connected sources and destinations.
- Admin-level users can add destinations using the existing destination catalog.
- Admin-level users can edit or delete connected destinations.
- Users can view source and destination event streams to monitor events.
- Data Integrity & Enrichment
- Chord’s user identity resolution utilizes our data collection methodology (e.g., Chord data connectors and event tracking plan) in combination with our data modeling layer to stitch together various user-related IDs and touch points into one comprehensive user profile and journey.
- Chord delivers advanced e-commerce intelligence to brands through predictive analytics (e.g., calculating customer lifetime revenue and RFM scores as well as surfacing product recommendations, ) as well as providing flexible reporting capabilities.
- Data Activation
- Brands can customize and send relevant customer data flowing through from Chord CDP to a given destination via our powerful activations suite.
For additional information about our CDP solution, please reach out to your account manager or [email protected]!