Chord CDP

what is a cdp? a customer data platform (cdp) is typically described as a unified software solution designed to assist e commerce marketers, operators, and analysts to centralize, organize, and activate customer data cdps have become increasingly more important for e commerce brands as customers shop through multiple channels (often checking out from highly complex customer journeys) and as brands have many more ways to advertise their products and encourage new and returning customers to make a purchase chord’s cdp solution helps brands mitigate different challenges when it comes to marketing and e commerce, such as fragmented data silos a core benefit of a cdp is having one central platform that unifies data from multiple sources, such as websites, advertising platforms, and more lack of data trust chord’s cdp relies on robust methodologies and/or features that ensure data accuracy and reliability (e g , continuous monitoring) inconsistent customer definitions chord helps brands establish a "single source of truth" for terms like customer lifetime value or average revenue per user common use cases brands can take advantage of cdps to accomplish the following behavioral retargeting re engage inactive customers by creating custom audiences and sending these custom audiences to an e mail marketing platform to send them a special offer predictive analytics anticipate customer needs and trends by leveraging advanced predictive analytics features, such as at risk customers or almost purchasers cross channel campaigns synchronize customer outreach across many different platforms in marketing, crm tools, and more benefits of chord cdp chord’s cdp is built by e commerce experts with marketers, operators, and analysts in mind—minimal technical expertise is required to unlock the full potential of your customer data on our platform our cdp solution has many benefits, including (but not limited to) personalized marketing and activation chord cdp enables marketers to create tailored campaigns based on unified customer data improved decision making in turn, having reliable data at your fingertips via our cdp enables strategic and successful business decisions to boost your bottom line our advanced dashboards and predictive models enable lightning fast analysis to help you make important decisions about your store operational efficiency chord’s powerful cdp platform reduces time spent managing and analyzing data manually chord cdp key features key features of the chord cdp include the following data collection & organization single view of all connected sources and destinations admin level users can add destinations using the existing destination catalog admin level users can edit or delete connected destinations users can view source and destination event streams to monitor events data integrity & enrichment chord’s user identity resolution utilizes our data collection methodology (e g , chord data connectors and event tracking plan) in combination with our data modeling layer to stitch together various user related ids and touch points into one comprehensive user profile and journey chord delivers advanced e commerce intelligence to brands through predictive analytics (e g , calculating https //docs chord co/customer lifetime revenue clr and https //docs chord co/recency frequency monetary value rfm as well as surfacing https //docs chord co/product recommendations , ) as well as providing flexible reporting capabilities data activation brands can customize and send relevant customer data flowing through from chord cdp to a given destination via our https //docs chord co/data activations for additional information about our cdp solution, please reach out to your account manager or mailto\ help\@chord co !