Custom Audiences
Chord's pre-built audiences gives brands a quick and easy way to view (and activate) a specific customer segment for marketing purposes (and more). Now, Chord allows brands to modify pre-built audience templates and send these customized audiences to a third-party tool via the data activation suite to further drive e-commerce insights and customer engagement.
Note: Chord brands are also able to create audience segments organically (without the pre-built templates) via the existing data platform through Explores. Once you create a copy of this audience (or audience "report") to your organization's shared folder, it will also appear under the Data Activations sources field. Should you have any questions, please reach out to [email protected].
- Once logged into the Chord data platform, navigate to the Prebuilt Audiences page.
- Select a prebuilt audience that you'd like to customize. Click on the Use As Template button.
- Give your new audience a new title and/or a description in the modal and click Create Audience.
- After you have made the desired changes to your custom audience segment, click Sync Audience to send your custom audience to Chord Activations.
- If your organization has Chord Activations enabled, you will be taken directly to the Activations flow. From here, you can send your customized audience segment to an existing sync OR create a new sync for your audience.
Note: If you do not see your custom audience synced to data activations, please reach out to [email protected] for assistance.
- Question: I clicked "Activate Audience" after creating a customized pre-built audience and nothing happens. What did I do wrong?
- Does your organization have access to Chord's Data Activations suite? If not, your team manager can request access to the Data Activations features and a Chord representative will be in touch shortly!
- If you organization does have access to the Data Activations features, you will see the below Audience Activations page:
- From here, you can follow the existing steps to create a data activations destination and will see your customized prebuilt audience list in the data sources dropdown menu.
- Question: I just created a custom segment and sent it to activations following the instructions above but don't see the audience segment I need in the activations suite. What did I do wrong?
- The sync should occur immediately. If you do not see your custom audience listed under the activations modal, please reach out to [email protected] for assistance.
- Question: Can I edit and activate a custom audience segment that has been previously activated?
- No, you will not be able to edit a custom audience segment that has been previously activated. You will need to create new audience segments each time in order to send the customer list to the Chord data activations suite.
- Question: What if I am not creating an audience through the Chord data platform and want to send information to a third-party app like Klaviyo or Google Sheets?
- This is something the Chord team is working on supporting through a separate custom data activations feature. This workflow is not supported by Custom Audiences.