Chord's data models have been built from the team's expertise in the world of e-commerce. Currently, all data flows through the same models, delivering consistent outputs across brands. However, just like the wide range of e-commerce brands that sign on to Chord, there is variety in custom data that brands want to feed into and surface from the existing Chord data models.

Chord now allows brands to extend their data by adding brand-specific mappings and settings via the Model Amplifications feature on the platform. Amplifications allow brands to structure some of their unique data inputs for modeling so they can represent metrics fitted to their business needs. Brands will see data added as additional fields in explores or see fields updated based on the configuration settings in the templates.

Once a specific Amplification is enabled, it will process through the data models in the next scheduled run.

Note that some data fields are required fields, and you'll see the following errors in case required fields are not completed. Please see an example below.

You can also use the Download Template button, open the template in Google Sheets, and populate the rows you need to then export it as a CSV file.

You can then upload that CSV file and all valid rows will be automatically added to the configuration.

Each Amplification available to you can be accessed through the Model Amplifications page. The first time you configure your Amplifications, you need to fill in the Amplification templates with your custom data mappings.

Once you have filled out each Amplification template with your custom data mappings, you can then enable them by requesting activation (templates that do not have any data will not be enabled) .

It will take about 48 hours for your Amplification to be enabled and for your custom data to be surfaced in your existing Chord data models.

Once the 48hour activation period has taken effect, your Amplification will be enabled and will be available in your Chord data models. The activiation process happens only once, adding additional data mappings to already enabled Amplifications will continue to automatically feed into your Chord data models.

Going back to the Model Amplifications page, you will be able to see which Amplifications you have enabled, which are in progess, and which still need to be enabled.

Brand operators and data analysts could use Model Amplifications to: