The Chord Tracking Plan
The Chord tracking plan specifies events that Chord sends to Segment, including events coming from the Chord OMS source and the website front-end source via Chord's SDKs.
Please review the Procotols Tracking Plan in your Segment account to explore the event properties and types.
A new account is created.
Ambassador Signup Created
Visitor signs up for information on the Ambassador program.
A user viewed their shopping cart
The user abandoned the checkout process
Fired when a customer visits the checkout#success and is mainly used for conversion campaigns
User initiated the order process (a transaction is created)
Checkout Step Completed
User completed a checkout step
Checkout Step Viewed
User viewed a checkout step
User clicked on a Collection
Coupon was applied on a user’s shopping cart or order
Coupon was denied from a user’s shopping cart or order
User entered a coupon on a shopping cart or order
User removed a coupon from a cart or order
This event should be sent when an email tool receives notice from an email server that an email is undeliverable.
Email entered in a form on the website
This event should be fired when the receiving mail server confirms receipt of an email.
Email Link Clicked
This event should be fired when the recipient clicks on a link in the email’s body.
Email Marked As Spam
This event should be fired when a recipient marks an email as spam.
This event should be fired when the recipient opens the email.
These events are very similar to the non-email business process events except they contain a lot more context about each business event that has taken place within the OMS. The main purpose of these events is to use the information to build out transactional emails using a third party service.
Customer invites another customer (Referral)
Item back in stock
Registrant starts to sign in
Fired when an order is cancelled
User completed the order
Order Cross Sell Completed
Fired when a user has purchased additional items during the cross sell flow post checkout
Payment Info Entered
User added payment information
User added a product to their shopping cart
User clicked on a product
Product List Filtered
User filtered a product list or category
Product List Viewed
User viewed a product list or category
User removed a product from their shopping cart
User reviewed a product
User viewed a product details
User clicked on promotion
User viewed promotion
Fired when a shipment has been delivered.
User shipment is shipped
Movement or activity registered for a given shipment
Registrant Signs In
Registrant Signs Out
Visitor signs up for an account, becoming a registrant
Stock Request Created
A new stock request has been created
A canceled subscription was activated/reactivated.
Subscription Address Updated
Address associated with subscription is updated
A subscription was canceled, either by the customer or by OMS because the subscription is failing and exceeded the maximum number of retry attempts.
Subscription Auto Renewed
Subscription passed the most recent order date, but has not passed the end date. Fired when a new subscription installment is created and the customer is charged.
Subscription cancelled by the user, or failure to auto-renew.
Subscription passed the end date, and new orders will no longer be created at the interval specified.
An installment generated by the subscription failed to complete.
Subscription Installment Insufficient Stock
A subscription installment failed because a variant is out of stock.
Subscription Order Skipped
The upcoming order in a subscription is skipped, making the next order.
The subscription is paused, and the processing date is indicated on the `actionable_date` property. A `null` date indi...
Subscription Payment Failed
Fired when the subscription installment payment fails due to an invalid credit card.
Subscription Reminder Sent
When the reminder mail and the last chance reminder mail are sent, this new event is triggered
The paused subscription is resumed, and the processing date is indicated on the `actionable-date` property.
This event should be fired when the recipient unsubscribes from the email. The unsubscription can either happen for a pa...
Fired when a new user account has been created
Fired when an existing user’s information has been updated.
The user clicked on a product variation