Conversions

x fct trans activities name description activity event text the name of the event activity event text id the slug of the event name, mapping to the page or track event table activity id the unique identifier of an activities (i e track or page event) activity page path the page path part of the url a page path is the part of url that comes after the hostname (domain) and before the query parameters, url fragment, or port (e g /pages/contact us/ for https //chord co/pages/contact us/?ref=internal banner ) activity page query the query string portion of the url of the page activity page title the title/name of the page activity page url the url of the page activity session activity count total count of activities, pave views and tracked events within the session activity session attribution channel the attribution channel for the first page event of the session sessions with an attribution of 'unknown' indicates that there is no attributable data for that session activity session attribution channel paid or organic indicates if the session's first page attribution is paid or organic attribution is considered organic if the attribution channel is 'direct', 'other', 'organic search', 'organic social', 'email', or 'sms' activity session attribution first page url has gclid indicates if the first page event of the session has a google click id activity session attribution first page url has utm indicates if the first page event of the session has any utm information activity session attribution has referrer indicates if the first page event of the session has a referrer host activity session attribution medium the campaign medium represented by the utm tags for the first page event of the session activity session attribution source the campaign source represented by the utm tags for the first page event of the session activity session attribution sub channel sub channel is a granular level of attribution activity session completed oms order ids array of oms order ids associated to the session id, as collected by order completed or checkout completed front end events activity session completed order ids array of order ids associated to the session id, as collected by order completed or checkout completed front end events activity session completed order numbers array of order numbers associated to the session id, as collected by order completed or checkout completed front end events activity session days since last session end the days between the last session's end and the start of this session activity session device the device on which the event was sent from activity session device category the device category of the device on which the event was sent from there are multiple supported values for this column such as 'iphone', activity session duration in seconds total seconds between start and end activities within the session activity session duration in seconds tiers total seconds between start and end activities within the session, aggregated into tiers 0 9s, 10 29s, 30 59s, and 60s or more activity session has order completion flag for sessions with an order completed or checkout completed front end events activity session id unique id for the session activity session number session number per anonymous id activity session unique completed order count count of unique order ids associated to the session id, as collected by order completed or checkout completed front end events activity session unique completed order number count count of unique order numbers associated to the session id, as collected by order completed or checkout completed front end events activity utm campaign the campaign name represented by the utm tags activity utm content the campaign content represented by the utm tags activity utm medium the campaign medium represented by the utm tags activity utm source the campaign source represented by the utm tags activity utm term the campaign term represented by the utm tags activity website locale locale of website this will either be collected from the url or from the drop down link on the store anonymous completed oms order ids array of oms order ids associated to the anonymous id, as collected by order completed or checkout completed front end events, over time anonymous completed order ids array of order ids associated to the anonymous id, as collected by order completed or checkout completed front end events, over time anonymous completed order numbers array of order numbers associated to the anonymous id, as collected by order completed or checkout completed front end events, over time anonymous current blended user id unique id derived from the user id and the anonymous id whenever a customer has a user id, the user anonymous id will be constant for anonymous current user id the current user id associated with the anonymous id this unique user id is created by segment's identify call a user id can be associated to many anonymous ids anonymous id unique id created by chord for each anonymous visitor per store anonymous segment anonymous id id created by segment for each anonymous visitor this id gets created as soon as a customer's browser loads the analytics javascript widget the anonymous id remains unchanged through the entire browsing session from a single device depending on configuration, two stores connected stores may have the same anonymous id anonymous unique user ids array of user ids mapped to an anonymous id date day num of year the number representing the day of the year date id unique key that uniquify a date date month num of year the month number of the year last seen page browser locale locale of browser last seen page device the device on which the event was sent from last seen page device category the device category of the device on which the event was sent from there are multiple supported values for this column such as 'iphone', last seen page event table name the properly formatted name of the table of the event last seen page event text the name of the event last seen page event text id the slug of the event name, mapping to the page or track event table last seen page gclid the google click id google click id (gclid) is a parameter passed in the url with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution last seen page id unique key generated by segment for each tracking or page event last seen page oms id unique key generated by our models that uniquifies an oms last seen page host the host of the event's url for example https //www store staging assembly dev/mypage would become store staging assembly dev this facilitates grouping events by host last seen page path the page path part of the url a page path is the part of url that comes after the hostname (domain) and before the query parameters, url fragment, or port (e g /pages/contact us/ for https //chord co/pages/contact us/?ref=internal banner ) last seen page query the query string portion of the url of the page last seen page referrer the referrer of the page the referrer is the webpage that sends visitors to the site using a link in last seen page title the title/name of the page last seen page url the url of the page last seen page referrer host the host of the referrer for example https //www store staging assembly dev/mypage would become store staging assembly dev this facilitates grouping events by host last seen page segment user id the unique id of the user last seen page store id unique key generated by our models that uniquifies a store last seen page tenant id unique key generated by chord that uniquifies a tenant last seen page user agent the user agent of the device making the request a user agent request header is a characteristic string that lets servers and last seen page user id unique key generated by chord to identify the user last seen page utm campaign the campaign name represented by the utm tags last seen page utm content the campaign content represented by the utm tags last seen page utm medium the campaign medium represented by the utm tags last seen page utm source the campaign source represented by the utm tags last seen page utm term the campaign term represented by the utm tags last seen page website locale locale of website this will either be collected from the url or from the drop down link on the store session landing page browser locale locale of browser session landing page device the device on which the event was sent from session landing page device category the device category of the device on which the event was sent from there are multiple supported values for this column such as 'iphone', session landing page event table name the properly formatted name of the table of the event session landing page event text the name of the event session landing page event text id the slug of the event name, mapping to the page or track event table session landing page gclid the google click id google click id (gclid) is a parameter passed in the url with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution session landing page id unique key generated by segment for each tracking or page event session landing page oms id unique key generated by our models that uniquifies an oms session landing page host the host of the event's url for example https //www store staging assembly dev/mypage would become store staging assembly dev this facilitates grouping events by host session landing page path the page path part of the url a page path is the part of url that comes after the hostname (domain) and before the query parameters, url fragment, or port (e g /pages/contact us/ for https //chord co/pages/contact us/?ref=internal banner ) session landing page query the query string portion of the url of the page session landing page referrer the referrer of the page the referrer is the webpage that sends visitors to the site using a link in session landing page title the title/name of the page session landing page url the url of the page session landing page referrer host the host of the referrer for example https //www store staging assembly dev/mypage would become store staging assembly dev this facilitates grouping events by host session landing page segment user id the unique id of the user session landing page store id unique key generated by our models that uniquifies a store session landing page tenant id unique key generated by chord that uniquifies a tenant session landing page user agent the user agent of the device making the request a user agent request header is a characteristic string that lets servers and session landing page user id unique key generated by chord to identify the user session landing page utm campaign the campaign name represented by the utm tags session landing page utm content the campaign content represented by the utm tags session landing page utm medium the campaign medium represented by the utm tags session landing page utm source the campaign source represented by the utm tags session landing page utm term the campaign term represented by the utm tags session landing page website locale locale of website this will either be collected from the url or from the drop down link on the store store id unique key generated by our models that uniquifies a store store name the name of the store store oms admin url the admin url of that oms store oms id unique key generated by chord that uniquifies an oms store oms store id unique key generated by our models that uniquifies a store store oms type the type of the oms store id unique key generated by our models that uniquifies a store store tenant id unique key generated by chord that uniquifies a tenant store url the storefront url of of the store user address 1 the first line of the street address user address 2 the optional second line of the address user address city the city of the address user address country the country of the address user address name the full name of the customer, based on firstname and lastname user address state the region of the address, such as the province, state, or district user address zip the postal code of the address user completed oms order ids array of oms order ids associated to the user id, as collected by order completed or checkout completed front end events, over time user completed order ids array of order ids associated to the user id, as collected by order completed or checkout completed front end events, over time user completed order numbers array of order numbers associated to the user id, as collected by order completed or checkout completed front end events, over time user email the email associated with the user user id unique id per user it is equal to either 1) a identified user id as identified by segment in the identify call, or 2) an anonynous id user identified user id unique id per identified user (see segment's documentation on user id)\[ https //segment com/docs/connections/spec/identify/#user id ] user ip ip address associated with the user user last anonymous id last seen anonymous id per user an anonymous id is a unique id per anonymous visitor (see segment's documentation on anonymous id)\[ https //segment com/docs/connections/spec/identify/#anonymous id ] user last segment anonymous id this column is not documented user segment user id the unique id of the user user unique anonymous ids array of all seen anonymous ids per user an anonymous id is a unique id per anonymous visitor (see segment's documentation on anonymous id)\[ https //segment com/docs/connections/spec/identify/#anonymous id ] user unique completed order count count of unique order ids associated to the user id, as collected by order completed or checkout completed front end events, over time activity session end ts (universal) last activity timestamp for a session universal time zone activity session last session end ts (universal) the timestamp of the previous session's end per blended user id, if this is not the user's first session universal time zone activity session last session start ts (universal) the timestamp of the previous session's start per blended user id, if this is not the user's first session universal time zone activity session start ts (central) first activity timestamp for a session cental time zone activity session start ts (eastern) first activity timestamp for a session eastern time zone activity session start ts (mountain) first activity timestamp for a session mountain time zone activity session start ts (pacific) first activity timestamp for a session pacific time zone activity session start ts (universal) first activity timestamp for a session universal time zone activity ts (central) the timestamp calculated by segment correcting clock skew cental time zone activity ts (eastern) the timestamp calculated by segment correcting clock skew eastern time zone activity ts (mountain) the timestamp calculated by segment correcting clock skew mountain time zone activity ts (pacific) the timestamp calculated by segment correcting clock skew pacific time zone activity ts (universal) the timestamp calculated by segment correcting clock skew universal time zone last seen page ts (universal) the timestamp calculated by segment correcting clock skew universal time zone session landing page ts (universal) the timestamp calculated by segment correcting clock skew universal time zone user created at (universal) the timestamp when the user was created universal time zone user first seen at (universal) the first time the user was seen on the site, identified as either anonymous id or user id universal time zone x fct current sales daily name description date day num of year the number representing the day of the year date id unique key that uniquify a date date month num of year the month number of the year ts (universal) the truncated utc date the order was created universal time zone average completed order count the total count of orders created on the utc date that have been completed an order is considered complete if it has a status of 'fulfilled' or 'returned' or it has a status 'canceled' and has a payment associated with it average created order count the total count of orders created on the utc date average gross sales the gross sales for completed orders an order is considered complete if it has a status of 'fulfilled' or 'returned' or it has a status 'canceled' and has a payment associated with it average net revenue the net sales for completed orders an order is considered complete if it has a status of 'fulfilled' or 'returned' or it has a status 'canceled' and has a payment associated with it average placed gross revenue gross revenue is the pre tax, pre adjusted total line item price (unit price quantity) + the fulfillment total average placed net revenue net revenue is the adjusted line item price (unit price quantity line adjustments) + the adjusted fulfillment (fulfillment total line adjustments) order level adjustments refunds completed order count the total count of orders created on the utc date that have been completed an order is considered complete if it has a status of 'fulfilled' or 'returned' or it has a status 'canceled' and has a payment associated with it created order count the total count of orders created on the utc date gross sales the gross sales for completed orders an order is considered complete if it has a status of 'fulfilled' or 'returned' or it has a status 'canceled' and has a payment associated with it net revenue the net sales for completed orders an order is considered complete if it has a status of 'fulfilled' or 'returned' or it has a status 'canceled' and has a payment associated with it placed gross revenue gross revenue is the pre tax, pre adjusted total line item price (unit price quantity) + the fulfillment total placed net revenue net revenue is the adjusted line item price (unit price quantity line adjustments) + the adjusted fulfillment (fulfillment total line adjustments) order level adjustments refunds